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Branded Reality


Construction is something of a commodity business and as in all commodity businesses, its hard to maintain margins. So how to reality companies increase their pricing power?

Enter Branded Reality.

1)So for reality companies the first  order of things is to create a strong and recognizable brand as it increases customer confidence, influences the buying decision and shapes the ownership experience.

2)Then to increase brand visibility ,a common strategy is to pursue the achievement of firsts :

So they compete to build he world’s tallest residential tower,the first greenfield smart city in the country, bring in designs by Casa Armani, Trump, Philippe Starck, Jade Jagger, Kelly Hoppen, Greg Norman etc to local markets etc. etc. etc. Read more of this post

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The $10K Per Ounce Figure


wealthymattersGold bugs tend to get long term trends right.

They however routinely make the mistake of thinking that others are as cautious, prudent and willing to err on the side of caution as they themselves.

Most of the world is not.

So their scenarios tend to pan out, but not before may others have been acclaimed right and then proven wrong by time.

Read what Jim has to say and think about it if ever you are contemplating getting rid of old gold stocks and going gold free. But don’t waited with baited breath to realize such prices either.

Read more of this post

On Why Bitcoin Can’t Replace Gold Bullion


Physical gold is prized as “real” money in that in physical terms it is tradable for remarkably constant quantities of staples such as wheat or a fine set of clothes ,across cultures and down the ages.

Unfortunately, Bitcoin that is supposed to behave like gold-money shows nothing of this consistency.

Here’s what Bitcoin could have purchased you since in the last few years:

1 Jan 2010

Value of bitcoin : $0.08 : Rs 3.7
What you could buy: Small packet of biscuits Read more of this post

Cultivating Strategic Relationships


wealthymatters

The following is from the playbook of the masters of this art of cultivating strategic relationships : Read more of this post

When Does Buying A Term Insurance Makes Sense ?


Basically there are just 2 types of life insurance products anywhere in the world, though there are endless variants of both these types :

1.Term Insurance

2.Endowment Plans.

The second kind has a savings/investment component, the first doesn’t.

An oft repeated thumb-rule in the financial advisory trade, is to generally recommend that clients simply buy term insurance for their protection needs and look to mutual funds etc. for their investment needs. Combining protection and investment, according to this school of thought ,leads to sub-par results on both fronts.

My advice is a bit more nuanced. As long as a person can afford it, I recommend certain Endowment Plans, such as the now withdrawn Whole Life Policy of the LIC , over Term Plan+ MutualFunds or Term Plans+ PPF etc. I believe that such plans make for excellent investments returns-wise and tax-wise and allow people to enjoy predictability and stability in their wealth portfolio over many decades. Along with the flexibility to change plans as and when required.

However, I do believe that Term Plans have an extremely important place in one’s finances. Following are situations when you must absolutely opt for Term Plans:

1.If you are a wage/salary earner with a large number of dependents and have no large income from assets or businesses ,no stock-pile of assets that can be cashed in or otherwise tapped to provide for your dependents, the first thing you must do is sit down with a term insurance calculator and figure out just how much money you need to somehow find the money to afford the term insurance you need to provide for your dependants in case of your sad demise. You are ultimately their only hope for a better future.

2.Should you decide to become self-employed, or tap into assets such as your home to borrow the money to set up a business, make certain you have enough Term Insurance to cover your loans and business liabilities, especially if you have not thoroughly segregated your personal and family assets from your business assets.

3.Adequate keyman insurance for personnel crucial to the survival of your business.

4.If you are taking out  huge mortgages to finance home purchases, you can consider a term insurance to cover repayment in case of your demise. However, I find that mortgage insurance/home-loan insurance often works out cheaper and is often available to older people who might no longer be eligible for Term Insurance or larger sum assureds in case of Term Insurance.

So Term Insurance has its time and place in your financial life. Use it wisely as needed.

 

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