Selling To The Wealthy

wealthymattersFor mass-market businesses, it’s easier to rely on the “numbers game”: hire enough people to make enough phone calls, with the right message, and a certain percentage will come good. Even here, good hiring, strong team motivation and high-quality engagement is necessary.

But for prestige organisations, which are typically seeking out much smaller numbers of much higher-spending customers, the challenge is far greater. Just a handful of additional new clients can make the difference between meeting and exceeding targets or missing them. Conversely, mass or generic marketing approaches will always be viewed as such, and result in zero return.

Here are some golden rules and best practices for organisations that are seeking to grow their client base within the ultra-high net worth sector. These individuals may choose to spend US$1 million or more with a luxury brand in a single purchase or make a donation on this level with a non-profit. Or they may give a wealth manager US$10 million or more to look after. Such new clients are therefore highly valuable, if not transformative, for many organisations if they are successfully prospected.

So how to go about selling to the wealthy ? Read more of this post

Shareholders Of Tata Sons


The Ins And Outs of Car Insurance.


A car is not a really much of an asset. But in a zip code, car and mobile brand obsessed world , its simpler to sometimes to just have the right accessories and get on with making money, rather than waste time explaining your ideas on liabilities. Read more of this post

The 2 Great Inspirations Of My Life


Lijjat and Freelance Programmers, the 2 great inspirations of my life.

Both were started with next to nothing by way of initial investment.

Both organizations show how much nonsense all talk of necessary overheads is. Love their flexible thinking.

Love the many little revolutions they brought about as women found ways to make their own money.

Love the way they could compete and win against the world’s best with no hand outs from governments or charities.

Love their quality control processes.

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