Thought For The Day


wealthymatters

Banks As Laundromats


An interesting post doing the rounds on social media.

Amazing how this person still expects change.

“Hi, I am working in a leading national bank and I am writing this with great disappointment. Corrupt bank official are changing black money into white.

Modus Operandi:- Government allow to change 4000/- rs per person per day.

1. Big corporate houses, factories are using i.d. of their employees (photocopy can be easily obtained by H.R files of employees) ,giving these I.Ds in bulk to branch managers and corrupt branch managers are changing 4000/- RS per ID of black money into white each day. For example ID of 500 persons can convert 20,00,000 rs per day per branch into new currency. Multiply it to number of branches doing this and you will be surprised how much black money can be converted to new currency in a single day.

2. Agents contacting telecom houses, mobile shops for getting photocopy of IDs in bulk and using them to convert black money into white with the help of banks.

3. Branch managers are taking photocopy of IDs from saving account of peoples and using thousands of these IDs to covert 4000/- rs per ID into new currency.

This is going on very large scale. Crores of black money is converting into white every hour. Instead of giving new currency to public, banks are giving it to black money hoarders. Because of this, even after issuing thousands of crores of 2000 notes by RBI, public still waiting to get new currency.

Kindly share it to as many peoples and platforms as you can so that this malpractice comes into government knowledge and this can be stop immediately and this great step of currency change don’t go into vain. share it to PMO and other official government pages.”

“Rules” During Demonetization


wealthymatters

Thinking


wealthymatters

Selling To The Wealthy


wealthymattersFor mass-market businesses, it’s easier to rely on the “numbers game”: hire enough people to make enough phone calls, with the right message, and a certain percentage will come good. Even here, good hiring, strong team motivation and high-quality engagement is necessary.

But for prestige organisations, which are typically seeking out much smaller numbers of much higher-spending customers, the challenge is far greater. Just a handful of additional new clients can make the difference between meeting and exceeding targets or missing them. Conversely, mass or generic marketing approaches will always be viewed as such, and result in zero return.

Here are some golden rules and best practices for organisations that are seeking to grow their client base within the ultra-high net worth sector. These individuals may choose to spend US$1 million or more with a luxury brand in a single purchase or make a donation on this level with a non-profit. Or they may give a wealth manager US$10 million or more to look after. Such new clients are therefore highly valuable, if not transformative, for many organisations if they are successfully prospected.

So how to go about selling to the wealthy ? Read more of this post

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