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Branded Reality


 

wealthymattersConstruction is something of a commodity business and as in all commodity businesses, its hard to maintain margins. So how to reality companies increase their pricing power?

Enter Branded Reality.

1)So for reality companies the first  order of things is to create a strong and recognizable brand as it increases customer confidence, influences the buying decision and shapes the ownership experience.

2)Then to increase brand visibility ,a common strategy is to pursue the achievement of firsts :

So they compete to build he world’s tallest residential tower,the first greenfield smart city in the country, bring in designs by Casa Armani, Trump, Philippe Starck, Jade Jagger, Kelly Hoppen, Greg Norman etc to local markets etc. etc. etc. Read more of this post

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Cultivating Strategic Relationships


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The following is from the playbook of the masters of this art of cultivating strategic relationships : Read more of this post

The Influence Of Wealthymatters On Instagram


If its an offering targeted at an affluent population or a luxury product, today Instagram is probably the marketing channel of choice for most brands and marketers. So what can wealthymatters do on Instagram ?

Quite a bit, I’d say. The pictures do their own talking.

 

A Measure Of The Influence Of wealthymatters Online


A picture is worth a thousand words…….

Here’s one that shows just how influential wealthymatters is online, on financial matters .

Deepika Padukone fronts the ExperienceAxis Campaign. She is a heavy-weight when it comes to brand endorsements : Link & Link  and influencer marketing : Link

And this picture shows how well wealthymatters ranks against the full might the Deepika Brand and her fan clubs.

The Goal


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