DeBeers | wealthymatters

Dithering Over Diamonds

January 7, 2020 2 Comments

Honestly, I love diamonds. And love coloured diamonds more.

And I have had a bit of good luck with them. In 2008,in the midst of the financial crisis, I bought a few yellows from a person with a cutting and polishing factory, who had little use for them in a market with a decided preference for the white variety. Last week I was pleasantly surprised to see just how much yellows had since then become quite the fashion ! And better yet, have the appraiser inform me that one of them was not yellow but green actually!Way rarer and pricier !

So beginners luck should be encouraging me to gamble once again…..But I find myself conflicted. Seriously conflicted. Read more of this post

Filed under Alternative Assets Tagged with Australian diamonds, coloured diamonds, DeBeers, Diamond fraud, Diamond loans, diamond price, Diamond price manipulation, Diamond Trading Company, Diamonds, Green diamonds, investing in diamonds, Investment diamonds, Lightbox, Oppenheimer, postaday, Russian diamonds, synthetic diamonds, Yellow diamonds

The Pink Star

September 28, 2013 1 Comment

The Pink Star,formerly known as the Steinmetz Pink is a flawless 59.6-carat, oval-cut, pink diamond.It has the highest possible colour and clarity rating from the Gemological Institute of America (GIA)

It was mined by De Beers in Africa in 1999 .It weighed 132.5 carats in the rough, and was cut and polished over a period of two years by Steinmetz Diamonds.This diamond was sold privately in 2007 but neither the price nor the owner was disclosed

It’s very rare to have vivid pink diamonds weighing even five carats so imagine how unique this gem is.

Sotheby’s is to auction this diamond in Geneva on November 13.It is expected to fetch $60m (£38m).

The Pink Star that is over twice the size of the 24.78-carat “Graff Pink” diamond that currently holds the record for the priciest pink diamond at $46.2m,is then expected to become the most expensive pink diamond in the world.

Filed under Alternative Assets Tagged with coloured diamonds, DeBeers, Gemological Institute of America (GIA), Graff Pink, investing in coloured diamonds, investing in diamonds, pink diamond, postaday, Sotheby's, Steinmetz Pink, The Pink Star

7 Paths Of Highly Successful Luxury Brands

August 22, 2013 2 Comments

The luxury space is limited and brands looking to occupy this space need to find appropriate routes to communicate luxury and move up the value perception.

From the analysis of luxury brands across 24 countries, the Rediffusion-Y&R Brand Asset Valuator® (BAV), identifies seven distinct paths to communicate luxury.

The first route is based on the cues of originality, quality, distinctiveness, and charm. We call this route as Fabled Reputation. Brands like Ferrari and Rolex are typical of this route; they define the category based on their reputation. Ferrari stands apart as distinctive and original in the sports cars category basis its reputation built over decades.

The second route is to communicate Exquisite Functionality. Brands like BMW and Armani are archetypal of this form of communication. They enjoy the perception of performance, leadership, and intelligence, as you would experience while driving a BMW with all its exquisite details taken care with perfection. These brands are also seen as highly trusted and reliable. Read more of this post