Wardrobe Investments


wealthymattersHere’s a list of wardrobe staples to acquire.They’ll help you be turned out better on a daily basis and give the most bang for your buck.By all means reach for the luxury brands and top of the line products when it comes to these items.

1 pair of classic black leather pumps

1 good pair of leather flats: this can be flat sandals, flat boots, ballet flats, etc. depending on what you like to wear.

1 timeless handbag in a neutral shade

1 smart coat or raincoat,depending on where you live.

1 pair of diamond or pearl stud style earrings Read more of this post

7 Paths Of Highly Successful Luxury Brands


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The luxury space is limited and brands looking to occupy this space need to find appropriate routes to communicate luxury and move up the value perception.

From the analysis of luxury brands across 24 countries, the Rediffusion-Y&R Brand Asset Valuator® (BAV),  identifies seven distinct paths to communicate luxury.

The first route is based on the cues of originality, quality, distinctiveness, and charm. We call this route as Fabled Reputation. Brands like Ferrari and Rolex are typical of this route; they define the category based on their reputation. Ferrari stands apart as distinctive and original in the sports cars category basis its reputation built over decades.

The second route is to communicate Exquisite Functionality. Brands like BMW and Armani are archetypal of this form of communication. They enjoy the perception of performance, leadership, and intelligence, as you would experience while driving a BMW with all its exquisite details taken care with perfection. These brands are also seen as highly trusted and reliable.  Read more of this post

Top 10 Luxury Brands


Here are the Top 10 Luxury Brands as per the 2013 BrandZ Top 100,a ranking of the most valuable global brands compiled by research firm MillwardBrown :

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