BMW 6-Series


Super Bike Deals


Perhaps more than luxury cars,superbikes are more your thing?Be sure you can get them at a discount too if you are willing to buy a per=owned machine.And if you are lucky,the previous-owner might have forked out big time for enhancements and customizations.

You could source such bikes from  Shreyans Auto,But the selection is a bit limited.

The second-hand market for super bikes is not organised. The news is spread word-of-mouth and through social networking sites.A good place to start looking for a second hand Ducati,BMW ,Honda,Yamaha or Suzuki superbike is Prince Raj Kapoor’s FB page.He makes anout 20.000 rs per sale.Alternatively you could try to network on Read more of this post

7 Paths Of Highly Successful Luxury Brands


The luxury space is limited and brands looking to occupy this space need to find appropriate routes to communicate luxury and move up the value perception.

From the analysis of luxury brands across 24 countries, the Rediffusion-Y&R Brand Asset Valuator® (BAV),  identifies seven distinct paths to communicate luxury.

The first route is based on the cues of originality, quality, distinctiveness, and charm. We call this route as Fabled Reputation. Brands like Ferrari and Rolex are typical of this route; they define the category based on their reputation. Ferrari stands apart as distinctive and original in the sports cars category basis its reputation built over decades.

The second route is to communicate Exquisite Functionality. Brands like BMW and Armani are archetypal of this form of communication. They enjoy the perception of performance, leadership, and intelligence, as you would experience while driving a BMW with all its exquisite details taken care with perfection. These brands are also seen as highly trusted and reliable.  Read more of this post

Hot Wheels


On What Do India’s Wealthy Spend Their Money?

wealthymattersWhat do India’s wealthy like to buy with their buckets of money?

Customized holiday packages, luxury watches, diamonds and jewelry, and home electronics (including fancy mobiles and high-end cameras) — in that order.They buy luxury cars, too, but not Ferraris and Lamborghinis as one would expect. More like Honda and Toyota, according to the study conducted by Kotak Wealth Management and rating and research firm Crisil Ltd.The wealthy here are defined as households with a minimum average net worth of 250 million rupees ($5.6 million) for the financial year ended March 31, 2011.

Researchers interviewed 150 super-wealthy individuals in India’s major cities of Mumbai, Delhi and Bangalore, and others like Hyderabad, Ahmedabad and Chennai to put together the study. Senior personnel at major global luxury brands, art gallery owners, product dealers and industry body representatives were also interviewed. Read more of this post

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