For What Do BFSI Brands Hire Social Media Influencers For?


Each company/brand is a bit different and their intent behind engaging  social media influencers ranges from information dissemination, to increasing engagement with the brand, to business acquisition.

On Twitter, brands look to trend hashtags. For example StanChart’s #RunForAReason was trended for 21 hours on Twitter.

Facebook, LinkedIn and YouTube are used for affinity based targeting and brand building.

Instagram is used for softer communication.

Insurers like Aegon Life uses social media to demystify daunting subjects and so regularly ropes in comedians on YouTube.

Why Content Maketing ?

content marketing

Gary Vaynerchuk On What It Takes To Succeed Online

Domain expertise.
Patience to learn and relearn what works online.


Top Content Marketers On Twitter

wealthymatters1 @jeffbullas – Jeff Bullas
2 @BrennerMichael – Michael Brenner
3 @GerryMoran – Gerry Moran
4 @GlenGilmore – Glen Gilmore #SocBiz
5 @JoePulizzi – Joe Pulizzi
6 @leeodden – Lee Odden
7 @markwschaefer – Mark Schaefer
8 @FX_Digital – Steve Cartwright
9 @ryandeiss – Ryan Deiss
10 @JuntaeDeLane – Juntae DeLane
11 @jaybaer – Jay Baer
12 @TPLDrew – Andrew Davis
13 @heidicohen – Heidi Cohen
14 @TheSalesLion – Marcus Sheridan
15 @TedRubin – Ted Rubin Read more of this post

Top Social Media Marketers


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