For What Do BFSI Brands Hire Social Media Influencers For?

Each company/brand is a bit different and their intent behind engaging  social media influencers ranges from information dissemination, to increasing engagement with the brand, to business acquisition.

On Twitter, brands look to trend hashtags. For example StanChart’s #RunForAReason was trended for 21 hours on Twitter.

Facebook, LinkedIn and YouTube are used for affinity based targeting and brand building.

Instagram is used for softer communication.

Insurers like Aegon Life uses social media to demystify daunting subjects and so regularly ropes in comedians on YouTube.