marketing on twitter | wealthymatters

Creating A Hashtag

October 9, 2014 Leave a comment

The hashtag began as a humble idea: the tweeter adds the # symbol in front of one word or a word group, no spaces. Doing so allows Twitter to categorize the tweet and group it with others who have tweeted using the same hashtag. Think of the hashtag as a keyword tag and it is easier to understand. People searching based on a specific hashtag receive a list of tweets using that particular tag. The searcher is happy, and so are you, because, in one fell swoop, you have:

•become visible to a new audience
•joined the conversation
•voiced your opinion
•found a like minded audience eager to read what you have to say

Easy, right?But we’re not done. When the right hashtag is added to your tweets, your “retweet” rates rise (other people reposting your original tweets). This opens up your comment to new views and opinions, not to mention new followers, and so the cycle of growth and visibility continues. Read more of this post

Filed under Entrepreneurship, Tool Kit Tagged with marketing on twitter, postaday, Tagalus, Twilert, Twitter marketing

Marketing Yourself Via Social Media

October 8, 2014 4 Comments

Do not be puzzled if you see some or other individual or brand has shot to instant fame with 1 lakh likes on Facebook. Link. Marketing firms are at play here. Individuals and firms are increasingly making use of ‘pay-for-like’ services, at costs ranging from anywhere between Rs. 999 to a couple of lakh rupees.

Though Facebook is not involved directly in such business activity, several advertising and marketing firms are offering this service online, using social media. Business houses, socialites, NGOs and celebrities who crave popularity on the social networking websites such as Facebook and Twitter, purchase these services. A basic Rs.999 service ensures 1,200 likes on Facebook and 50 followers on Twitter. The upper limit is a couple of lakhs for other associated services.These marketing firms use email, mobile and other online platforms to market ‘likes’.

To attract genuine likes and followers, marketing firms employ techniques like posting quality content, using vanity URL and frequent posting of hyperlinks to different content, etc. on Facebook and Twitter .

Most Facebook pages relating to celebrities, politicians, business houses and NGOs are managed by agencies or marketing firms.