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A Measure Of The Influence Of wealthymatters Online


A picture is worth a thousand words…….

Here’s one that shows just how influential wealthymatters is online, on financial matters .

Deepika Padukone fronts the ExperienceAxis Campaign. She is a heavy-weight when it comes to brand endorsements : Link & Link  and influencer marketing : Link

And this picture shows how well wealthymatters ranks against the full might the Deepika Brand and her fan clubs.

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For What Do BFSI Brands Hire Social Media Influencers For?


wealthymatters

Each company/brand is a bit different and their intent behind engaging  social media influencers ranges from information dissemination, to increasing engagement with the brand, to business acquisition.

On Twitter, brands look to trend hashtags. For example StanChart’s #RunForAReason was trended for 21 hours on Twitter.

Facebook, LinkedIn and YouTube are used for affinity based targeting and brand building.

Instagram is used for softer communication.

Insurers like Aegon Life uses social media to demystify daunting subjects and so regularly ropes in comedians on YouTube.

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