Bill Gates On Expectations
August 23, 2013 Leave a comment
“Expectations are a form of first-class truth: If people believe it, it’s true.” – Bill Gates
Bill Gates On His Work Ethic
August 23, 2013 Leave a comment
I never took a day off in my twenties. Not one. And I’m still fanatical, but now I’m a little less fanatical.
Bill Gates
The Real Cost Of Bureaucracy
August 22, 2013 3 Comments
“The government in India, through its incredible bureaucracy, has retarded economic growth in the last 20-30 years by at least 3% per annum in real terms.”-Marc Faber
Wedding Planning Resources
August 22, 2013 2 Comments
Getting married soon?Then do take a look at the site below to get an idea of what is available by way of wedding services and for how much.Then check out the prices in your neighborhood.This way you can be sure of getting your money’s worth,
7 Paths Of Highly Successful Luxury Brands
August 22, 2013 2 Comments
The luxury space is limited and brands looking to occupy this space need to find appropriate routes to communicate luxury and move up the value perception.
From the analysis of luxury brands across 24 countries, the Rediffusion-Y&R Brand Asset Valuator® (BAV), identifies seven distinct paths to communicate luxury.
The first route is based on the cues of originality, quality, distinctiveness, and charm. We call this route as Fabled Reputation. Brands like Ferrari and Rolex are typical of this route; they define the category based on their reputation. Ferrari stands apart as distinctive and original in the sports cars category basis its reputation built over decades.
The second route is to communicate Exquisite Functionality. Brands like BMW and Armani are archetypal of this form of communication. They enjoy the perception of performance, leadership, and intelligence, as you would experience while driving a BMW with all its exquisite details taken care with perfection. These brands are also seen as highly trusted and reliable. Read more of this post
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