Entrepreneurship | wealthymatters

Making Money Online

October 6, 2012 12 Comments

wealthymatters.com There are reams of articles and posts out there purporting to show people how to become rich from online earnings.Some of these are penned by naive,wishful thinkers and most others by people trying to make a quick buck out of the naive,the desperate and/or greedy.

The internet has next to no entry barriers.So getting into this marketplace is easy and making a few isolated deals is easy.The difficult part is in really making your presence felt across a sizable part of the internet.My personal take is that unless you are one of the early adapters of some or other activity you are less likely to make money on the net.So bloggers who started early,have found it easier to earn from online ads.Also the lack of enter barriers means that markets are soon saturated and good money making opportunities soon dry up.

I believe that there are only 2 ways to truly make serious money,for any length of time, using the internet.(1)Provide a system for others to benefit from the internet i.e. start an e-bay,WordPress etc. (2)Use the internet to build sales channels – do an Amazon.That said you can pick up a little pin money by sticking to these activities outlined below.CAUTION do not wander too far from these recommended names as you are likely to waste your time on scams.At best, give the main competitor a try. Read more of this post

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Growing The Family Business The Kelkar Way

September 24, 2012 Leave a comment

wealthymatters.com When the 640-crore SH Kelkar & Company (SHK) , a maker of specialty fragrance and flavour ingredients , into which US private equity giant Blackstone invested 243 crore in early September this year, inaugurated an R&D centre on September 12,its CEO performed the puja.Nothing unusual about this except that B. Ramkrishnan,the 56-year-old CEO, isn’t the owner of the family-owned unlisted business,but a professional.Kedar Vaze, the third-generation family member, in India’s largest fragrance and flavour maker, sat and watched, as the man he reports to, did the honours.

There is a clutch of Indian family owned businesses from the Daburs in the North to the Murugappa group in the South that have brought in professionals to manage their enterprises even as they step back as owners.In some cases,the next-gen family members may be being groomed to take over at the top from the professional once they are ready for the task. Read more of this post

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Verghese Kurien On Building A Successful Brand

September 10, 2012 4 Comments

The success of the Amul brand name has, no doubt, resulted in my being asked to comment on its history and the reasons for its success. I have, therefore, reflected on the long history of the brand to see if I could distill reasons why Amul is a name widely recognised and respected, not just in our cities and towns, but in our villages as well.

Probably the easy, but nonetheless wrong, answer is that Amul has been advertised well. Certainly it has helped that those responsible for keeping the Amul name in the public eye have used considerable imagination and, if I do say so, ‘The Taste of India’ is nothing short of brilliant. However, there is much more to it.

A successful consumer product is the object of thousands, even tens of thousands of transactions every day. In these transactions, the brand name serves in lieu of a contract. It is the assurance to the buyer that her specifications will be met. It is the seller’s assurance that quality is being provided at a fair price. Read more of this post

Filed under Entrepreneurship, Theory, Tool Kit Tagged with Amul, brand building, brand equity, building a successful brand, contract, customer delight, Dr Verghese Kurien, hygienic bacteriological and organoleptic standards, Markets in Motion, postaday, quality, service, successful brand, value for money, Verghese Kurien

Get Started !

August 23, 2012 1 Comment

Agar Kaam Karna Hai To Seengh Ghusa Do

If you want to do something or learn any new work, then literally speaking ,’put your horns inside’ or start participating or playing the game . Observe and get the knowledge or know-how you need in the course of doing.

When the time is right and the game is BIG, then only those players who are in the field will WIN and not the ones who are outside and are contemplating to enter at that point.

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Your Imagination And Wealth

August 19, 2012 3 Comments

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All the breaks you need in life wait within your imagination. Imagination is the workshop of your mind, capable of turning mind energy into accomplishment and wealth – Napoleon Hill