The Amazing Mr. Bezos

wealthymattersWithin Amazon. com there’s a certain type of e-mail that elicits waves of panic. It usually originates with an annoyed customer who complains to the company’s founder and CEO. Jeff Bezos has a public e-mail address, Not only does he read many customer complaints, he forwards them to the relevant Amazon employees, with a one-character addition: a question mark. When Amazon employees get a Bezos question mark e-mail, they react as though they’ve discovered a ticking bomb. They’ve typically got a few hours to solve whatever issue the CEO has flagged and prepare a thorough explanation for how it occurred, a response that will be reviewed by a succession of managers before the answer is presented to Bezos himself. Such escalations, as these e-mails are known, are Bezos’s way of ensuring that the customer’s voice is constantly heard inside the company.

One of the more memorable escalations occurred in late 2010. It had come to Bezos’s attention that customers who had browsed the lubricants section of Amazon’s sexual wellness category were receiving personalized e-mails pitching a variety of gels and other intimacy facilitators. When the e-mail marketing team received the question mark, they knew the topic was delicate and nervously put together an explanation. Amazon’s direct marketing tool was decentralized, and category managers could generate e-mail campaigns to customers who had looked at certain product categories but did not make purchases. The promotions tended to work; they were responsible for hundreds of millions of dollars in Amazon’s annual sales. In the matter of the lubricant e-mail, though, a low-level product manager had overstepped the bounds of propriety. But the marketing team never got the chance to send this explanation. Bezos demanded to meet in person. Read more of this post

Making Money Online

wealthymatters.comThere are reams of articles and posts out there purporting to show people how to become rich from online earnings.Some of these are penned by naive,wishful thinkers and most others by people trying to make a quick buck out of the naive,the desperate and/or greedy.

The internet has next to no entry barriers.So getting into this marketplace is easy and making a few isolated deals is easy.The difficult part is in really making your presence felt across a  sizable part of the internet.My personal take is that unless you are one of the early adapters of some or other activity you are less likely to make money on the net.So bloggers who started early,have found it easier to earn from online ads.Also the lack of enter barriers means that markets are soon saturated and good money making opportunities soon dry up.

I believe that there are only 2 ways to truly make serious money,for any length of time, using the internet.(1)Provide a system for others to benefit from the internet i.e. start an e-bay,WordPress etc. (2)Use the internet to build sales channels – do an Amazon.That said you can pick up a little pin money by sticking  to these activities outlined below.CAUTION do not wander too far from these recommended names as you are likely to waste your time on scams.At best, give the main competitor a try. Read more of this post

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