The Importance Of Doing Sales

‘Vyaapari woh, Jo Bechta bhala’ = A businessperson is one who sells well.

Selling is something a lot of people fear.There is fear of failure,fear of rejection,fear of not having an answer,fear of meeting new people,fear of being judged,fear of offending friends and family,fear of strained relationships etc.etc.However every business is supported by sales.No sales equals no business.And if you would be an entrepreneur you need to be the best salesperson,not just to clock revenue but to speak to bankers,potential hires,suppliers etc.And the only way to get over the fears of selling is to launch yourself into it.You will improve as you muddle through it.Remember “Courage is not the lack of fear. It is acting in spite of it.”And here are other gains you will reap:

1.Sales will make you believe in yourself and your business.If other people you respect buy your story neither you or your business or idea can be that bad.

2.Attempting to answer queries, you will begin to think differently about your business and product/service.This will enrich your business.

3.Sales will teach you patience , perseverance and not reacting badly to provocation.It will get you thinking on your feet.

4.As you make sales calls you will get a chance to observe other businesses from the inside.You will make friends in unexpected places.This will enrich your own business.

5.Sales will improve your EQ.You will learn to get a feel for people and situations and manage your own moods.

6.You will meet many people like you.Eg if you are waiting for an LC at the bank, the person next to you might also be doing the same.Soon you will find mentors and friends.

7.Bankers and other financiers like sales people.A business with a record of sales will find it easier getting financing then a start-up that is yet to make a first sale.