Selling To The Wealthy


wealthymattersFor mass-market businesses, it’s easier to rely on the “numbers game”: hire enough people to make enough phone calls, with the right message, and a certain percentage will come good. Even here, good hiring, strong team motivation and high-quality engagement is necessary.

But for prestige organisations, which are typically seeking out much smaller numbers of much higher-spending customers, the challenge is far greater. Just a handful of additional new clients can make the difference between meeting and exceeding targets or missing them. Conversely, mass or generic marketing approaches will always be viewed as such, and result in zero return.

Here are some golden rules and best practices for organisations that are seeking to grow their client base within the ultra-high net worth sector. These individuals may choose to spend US$1 million or more with a luxury brand in a single purchase or make a donation on this level with a non-profit. Or they may give a wealth manager US$10 million or more to look after. Such new clients are therefore highly valuable, if not transformative, for many organisations if they are successfully prospected.

So how to go about selling to the wealthy ? Read more of this post

The Importance Of Doing Sales


wealthymatters.com‘Vyaapari woh, Jo Bechta bhala’ = A businessperson is one who sells well.

Selling is something a lot of people fear.There is fear of failure,fear of rejection,fear of not having an answer,fear of meeting new people,fear of being judged,fear of offending friends and family,fear of strained relationships etc.etc.However every business is supported by sales.No sales equals no business.And if you would be an entrepreneur you need to be the best salesperson,not just to clock revenue but to speak to bankers,potential hires,suppliers etc.And the only way to get over the fears of selling is to launch yourself into it.You will improve as you muddle through it.Remember “Courage is not the lack of fear. It is acting in spite of it.” Read more of this post

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