social media | wealthymatters

For What Do BFSI Brands Hire Social Media Influencers For?

August 6, 2017 Leave a comment

Each company/brand is a bit different and their intent behind engaging social media influencers ranges from information dissemination, to increasing engagement with the brand, to business acquisition.

On Twitter, brands look to trend hashtags. For example StanChart’s #RunForAReason was trended for 21 hours on Twitter.

Facebook, LinkedIn and YouTube are used for affinity based targeting and brand building.

Instagram is used for softer communication.

Insurers like Aegon Life uses social media to demystify daunting subjects and so regularly ropes in comedians on YouTube.

Filed under Alternative Assets, Entrepreneurship, Theory, Tool Kit Tagged with #RunForAReason, bfsi brands, influencer marketing, postaday, social media, social media influencers, social media marketing

Well Said @KotakSecurities #KotakMidCapMeet15

December 11, 2015 Leave a comment

Great to hear Mr Kamlesh Rao,CEO Kotak Securities, state at the @KotakSecurities ‪#‎KotakMidCapMeet15‬ @GrandHyattMum that social media is probably the greatest source of banking developments these days. Eg the competition to cheques and debit cards is the mobile wallet.

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Marketing Yourself Via Social Media

October 8, 2014 4 Comments

Do not be puzzled if you see some or other individual or brand has shot to instant fame with 1 lakh likes on Facebook. Link. Marketing firms are at play here. Individuals and firms are increasingly making use of ‘pay-for-like’ services, at costs ranging from anywhere between Rs. 999 to a couple of lakh rupees.

Though Facebook is not involved directly in such business activity, several advertising and marketing firms are offering this service online, using social media. Business houses, socialites, NGOs and celebrities who crave popularity on the social networking websites such as Facebook and Twitter, purchase these services. A basic Rs.999 service ensures 1,200 likes on Facebook and 50 followers on Twitter. The upper limit is a couple of lakhs for other associated services.These marketing firms use email, mobile and other online platforms to market ‘likes’.

To attract genuine likes and followers, marketing firms employ techniques like posting quality content, using vanity URL and frequent posting of hyperlinks to different content, etc. on Facebook and Twitter .

Most Facebook pages relating to celebrities, politicians, business houses and NGOs are managed by agencies or marketing firms.

Filed under Alternative Assets, Entrepreneurship, Tool Kit Tagged with marketing on facebook, marketing on twitter, marketing yourself on facebook, marketing yourself on twitter, postaday, social media, value of your facebook account, value of your twitter account, vanity URL

WhatsApp Marketing

May 24, 2014 Leave a comment

WhatsApp is hugely popular in India and is still expanding fast. In February,its chief executive Jan Koum claimed that it had around 40 million active users in the country.

WatsApp is becoming increasingly popular as a marketing tool as it allows for mass messaging of customers and would be customers without the restrictions on unsolicited SMSs.

Delhi-based Elion Technologies & Consulting and Ozone SMS,a reseller of bulk messages sourced from Elion Technologies is a provider of bulk messages on WhatsApp.Customers can opt for plans starting from 10,000 messages costing Rs2500.They also offer a discount for larger orders. For instance, an order for a million messages to WhatsApp users costs 22 paise a piece, and the buyer has one full year to exhaust the inventory.

The company also sells video and audio messages, as well as virtual visiting cards, for a higher fee. The messages can be sent in bulk via computer.