Direct Marketing Via Flyers

wealthymattersFlyers or fliers, circulars, handbills or leaflets ,call them what you will,they remain relevant to businesses,even in these days of mobile and internet marketing.If you have just started offering a new service or opened a new shop and/or wish to pull in customers with a discount or promotion,there is no better way to attract customers.Sure, today online ads can be geographically targeted and local cable and FM channels can be used to address a local customer base,but neither offers the level of localization a flyer campaign does.Think! You can have your business listed on Google Maps,but unless a person is actually searching for a service,they are unlikely to find your small business via Google.On the other hand by handing out fliers around the neighbourhood and posting them in prominent places, a person can get  the attention of potential customers not currently actively searching for a service.Facebook and e-mail lists are cheap ways of getting the word out but you first need to build a subscriber base.And cable TV and FM radio require a lot more money to get started and are more suitable to bigger businesses,not tiny businesses. Read more of this post

The Most Expensive Keywords

If you have ever wondered why there are so many financial websites and blogs on the internet,here’s your answer.The fact that in the real world too, the financial services sector is growing at a breakneck speed helps in its own way.wealthymatters

Online Vs. Print Ads

So what do you guys think?In your experience which brings better business?Or does that depend on the product/service or the customers?


Here’s a nice bit of multi-faceted irony for you: On Thursday, Canada’s Globe and Mail newspaper ran a print ad for Google’s (directly competitive) search advertising business.

You know who needs a haircut? People searching for a haircut,” the ad reads. “Maybe that’s why ads on Google work.”

The ad was tweeted by media reporter Steve Ladurantaye with the caption, “An ad for Google ads in today’s Globe demonstrates the value of print ads, yes?”

Google’s ad ran in both the Globe‘s print and digital editions, as well as in the National Post, the Globe‘s main competitor, Ladurantaye tells us.

Impolite, funny, probably overdue.

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