Flyers or fliers, circulars, handbills or leaflets ,call them what you will,they remain relevant to businesses,even in these days of mobile and internet marketing.If you have just started offering a new service or opened a new shop and/or wish to pull in customers with a discount or promotion,there is no better way to attract customers.Sure, today online ads can be geographically targeted and local cable and FM channels can be used to address a local customer base,but neither offers the level of localization a flyer campaign does.Think! You can have your business listed on Google Maps,but unless a person is actually searching for a service,they are unlikely to find your small business via Google.On the other hand by handing out fliers around the neighbourhood and posting them in prominent places, a person can get the attention of potential customers not currently actively searching for a service.Facebook and e-mail lists are cheap ways of getting the word out but you first need to build a subscriber base.And cable TV and FM radio require a lot more money to get started and are more suitable to bigger businesses,not tiny businesses. Read more of this post
wealthymatters 