Learning From Sir Richard Branson
August 9, 2012 16 Comments
Here is what Sir Richard has to say:
1. On big companies vs. small companies
“Small is beautiful.” Sir Richard doesn’t see size as a competitive advantage.
His Virgin Records label is not the biggest in the music industry, but in 1992 it attracted the Rolling Stones. Virgin Airlines has a mere 37 airplanes versus the 700+ maintained by its competitors. It’s better to spin off a company into a second smaller company (as Virgin Atlantic spun off Virgin America) than grow larger, Sir Richard believes, because smaller companies can stay both more nimble and more customer-focused. They can also maintain the style and “cheekiness” of their early trailblazing if they stay relatively compact. Read more of this post
Here is one more small piece from Alok Kejriwal:



