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Devi’s Closet

March 10, 2013 Leave a comment

Meera Patel and Sheena Patel

When Meera Patel and Sheena Patel (no relation) were college roommates in NY City a few years ago, it was over their common love for clothes that they bonded. However, as much as their closets grew, finding the perfect Indian outfit for every occasion was proving to be a struggle. Between weddings, Diwalis, and Navratris, their social calendars were filling up faster than they could find stylish, yet affordable, outfits.

Then their eureka moment arrived: “What if we could rent outfits like we rent cars? What if designers could lend out their pieces at a lower cost to style-conscious women with a passion for fashion but limited funds?” The result: Devi’s Closet, a fashion portal that rents luxury Indian clothes and accessories. Its mode of operation is similar to Netflix, or any other online rental portal. Read more of this post

Filed under Entrepreneurship Tagged with affordable designer clothes, Amrita Singh, Anita Dongre, Anupamaa Dayal, Ashish and Viral Parikh, designer clothes rental, Devi's Portal, e-business, e-rental business, fashion business, Gopi Vaid Nautanky, Gwen Stefani, internet business, Isharya, Lady Gaga, luxury Indian clothes, Meera Patel and Sheena Patel, Nupur Mehta, Oprah, Payal Singhal, postaday, Rihanna, Ritu Kumar

The Potential In Blogging

March 9, 2013 9 Comments

wealthymatters

Ever since I attended the HP Connected Music IndiBlogger meet,I have been on the look out to know more about IndiBlogger and here’s what I’ve found:

IndiBlogger.in was launched in August 2007 as a free blog directory for Indians. However, the founders Renie Ravin(MD), Karthik DR(Director Finance), Vineet Rajan (Director Pre-sales and Consulting) and Anoop Johnson(Director of Marketing) had a bigger game plan: to mobilise the blogosphere, a nascent field at the time, so that companies and brands could engage with their customers.

The idea was conceptualised by the founders (barring Rajan), all in their 20s, at a party in early August 2007. At the time, Karthik and Johnson were selling security solutions for Ostsold Software, and Ravin,also Johnson’s childhood friend was working as a Web architect for Broadspire, a software company, in Chennai. Convinced that they were on to a good thing, the trio quit their respective jobs shortly afterwards and focused on their start-up.They started with an investment of just Rupees 10,000. Rajan left his account manager’s job with Hewlett Packard, Hyderabad, to join IndiBlogger after a bloggers’ meet in Pune, in March 2008. Read more of this post

Filed under Entrepreneurship Tagged with affiliate marketing, angel investor, Apollo Hospitals, blog ads, bloggers influence purchase decisions, blogging contests, Broadspire, Castrol, Cleartrip, conference calls, Dove, Earning From Blogging, Fiat, Hewlett Packard, hp Connected Music IndiBlogger Meet, IndiBlogger, IndiBlogger meet, Lakme, Mahindra & Mahindra, making money from blogging, Microsoft, monetizing blogs, Nitin Bindal, Ostsold Software, postaday, Samsung, seed capital, Surf Excel, Vodafone

The Story Of Paru Jaykrishna

March 8, 2013 Leave a comment

wealthymatters

Paru comes from a humble Jain family.She lost her father when she was a child. She was academically inclined as a child and so did well at Sharda Mandir,the Gujarati-medium school she attended. Her mother passed away when she was a teenager.Then she had to shelve her dreams of becoming a doctor. She then studied Philosophy and Sanskrit. Since she loved challenges, she decided to study English literature next. She did well in that too! She followed this up by studying law.

Marriage in 1964 to Mrugesh Jaykrishna , the scion of the very wealthy Patel business family of Jaykrishna Harivallabhdas of Ahmedabad propelled Paru into the world of business.Aside from the difference in economic background of the couple,the marriage crossed the community barriers of the time. Read more of this post

Filed under Entrepreneurship Tagged with 100 per cent export-oriented unit, Ahmedabad business family, Aksharchem, Asahi Songwon Colors, convincing buyers, Gokul Jaykrishna, Gujarat business family, Gujarat Chamber of Commerce and Industry, Gujarat Industrial and Technical Consultants, Gujarat State Finance Corporation, Gujarati businesswoman, Gujarati industrialist, Jaykrishna Harivallabhdas, mayor of Ahmedabad, Mrugesh Jaykrishna, Munjal Jaykrishna, National Institute of Design (NID), Paru Jaykrishna, Patel business family, postaday, President of the Gujarat Chamber of Commerce and Industry, raising capital, Sharda Mandir, Shri Ambica group, sourcing inputs

Beware The New E-mail Frauds

March 8, 2013 2 Comments

wealthymatters Wealthy Nigerian businessmen and lonely Kenyan women flush with funds, soliciting your bank account details over an email, to transfer millions of dollars are passé. As Indians migrate to the internet en masse, so are the not-so-friendly neighbourhood scamsters. These fraudsters now land up in your inbox as advocates, police officials and friends through emails personally addressed to you and laced with links to malicious software that can steal your personal information including those related to credit cards and bank accounts.

The rise in email scams is directly proportional to the increase in internet penetration in the country, especially with the number of first-time internet users going up each day.A recent Cisco study found that India is the world’s largest source of internet spam, followed by the United States, South Korea and China. With over 130 million users, India’s internet population is one of the fastest growing in the world. Most of these scam emails are targeted at average, technically less sophisticated email users. Read more of this post