making money from blogging

So How Much Do Celebrities Make From Social Media Activity?

July 18, 2013 Leave a comment

Kim Kardashian, who has a whopping 18 million Twitter followers,earns around £7,000 for a single tweet mentioning a specific product. Others like Elizabeth Hurley, Victoria Beckham, Justin Bieber and Wayne Rooney have all tweeted about brands that pay them either per tweet or have endorsement contracts with them.

Celebrities in India too, like their counterparts in the West, have started including social media like Twitter and Facebook in their brand endorsement contracts or are getting paid separately for tweeting about brands, as marketers scurry to reach their online fan base.

Several big and small celebrities including Chetan Bhagat, Anusha Dandekar, Shruti Haasan and Unmukt Chand have already started raking in the moolah through social media deals with brands.Twitter is a very big aspect of a celeb’s reach. Sponsored tweets are gaining traction in India. Read more of this post

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The Potential In Blogging

March 9, 2013 9 Comments

wealthymatters

Ever since I attended the HP Connected Music IndiBlogger meet,I have been on the look out to know more about IndiBlogger and here’s what I’ve found:

IndiBlogger.in was launched in August 2007 as a free blog directory for Indians. However, the founders Renie Ravin(MD), Karthik DR(Director Finance), Vineet Rajan (Director Pre-sales and Consulting) and Anoop Johnson(Director of Marketing) had a bigger game plan: to mobilise the blogosphere, a nascent field at the time, so that companies and brands could engage with their customers.

The idea was conceptualised by the founders (barring Rajan), all in their 20s, at a party in early August 2007. At the time, Karthik and Johnson were selling security solutions for Ostsold Software, and Ravin,also Johnson’s childhood friend was working as a Web architect for Broadspire, a software company, in Chennai. Convinced that they were on to a good thing, the trio quit their respective jobs shortly afterwards and focused on their start-up.They started with an investment of just Rupees 10,000. Rajan left his account manager’s job with Hewlett Packard, Hyderabad, to join IndiBlogger after a bloggers’ meet in Pune, in March 2008. Read more of this post