The Potential In Blogging


Ever since I attended the HP Connected Music IndiBlogger meet,I have been on the look out to know more about IndiBlogger and here’s what I’ve found: was launched in August 2007 as a free blog directory for Indians. However, the founders Renie Ravin(MD), Karthik DR(Director Finance), Vineet Rajan (Director  Pre-sales and Consulting) and Anoop Johnson(Director of Marketing) had a bigger game plan: to mobilise the blogosphere, a nascent field at the time, so that companies and brands could engage with their customers.

The idea was conceptualised by the founders (barring Rajan), all in their 20s, at a party in early August 2007. At the time, Karthik and Johnson were selling security solutions for Ostsold Software, and Ravin,also Johnson’s childhood friend was working as a Web architect for Broadspire, a software company, in Chennai. Convinced that they were on to a good thing, the trio quit their respective jobs shortly afterwards and focused on their start-up.They started with an investment of just Rupees 10,000. Rajan left his account manager’s job with Hewlett Packard, Hyderabad, to join IndiBlogger after a bloggers’ meet in Pune, in March 2008. Read more of this post

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