Entrepreneurship | wealthymatters

For What Do BFSI Brands Hire Social Media Influencers For?

August 6, 2017 Leave a comment

Each company/brand is a bit different and their intent behind engaging social media influencers ranges from information dissemination, to increasing engagement with the brand, to business acquisition.

On Twitter, brands look to trend hashtags. For example StanChart’s #RunForAReason was trended for 21 hours on Twitter.

Facebook, LinkedIn and YouTube are used for affinity based targeting and brand building.

Instagram is used for softer communication.

Insurers like Aegon Life uses social media to demystify daunting subjects and so regularly ropes in comedians on YouTube.

Filed under Alternative Assets, Entrepreneurship, Theory, Tool Kit Tagged with #RunForAReason, bfsi brands, influencer marketing, postaday, social media, social media influencers, social media marketing

The Opportunity In Blockchains

August 4, 2017 Leave a comment

wealthymatters Many years into the deployment of the internet, many believed that it was still a fad. Since then, the internet has become a major part on our lives, from how we buy goods and services, to the ways we network and how we participate in the political system.There are many parallels between this and cryptocurrencies and blockchains today:

Like the internet, cryptocurrencies such as Bitcoin are driven by advances in core technologies along with a new, open architecture — the Bitcoin blockchain. Like the internet, this technology is designed to be decentralized, with “layers,” where each layer is defined by an interoperable open protocol on top of which companies, as well as individuals, can build products and services.

Like the internet, in the early stages of development there are many competing technologies, so it’s important to specify which blockchain you’re talking about. And, like the internet, blockchain technology is strongest when everyone is using the same network, so in the future we might all be talking about “the” blockchain. Read more of this post