postaday | wealthymatters

The Chobani Story

February 10, 2013 2 Comments

wealthymatters Chobani is a brand of Greek yogurt.Five years ago,the brand had next to no revenue.This year the revenue will be more than $1 billion.The brand grew more than 2662% in the last three years and has made its sole owner,Hamdi Ulukya,a billionaire.

Hamdi grew up milking sheep at his family’s dairy in Eastern Turkey. He ate the thick, tangy yogurt of his homeland day and night. He claims that his mother made the most amazing yogurt and that he and his five brothers fought over who would get the scrim of cream on the surface.

After studying political science in Ankara University,he came to New York City in 1994 to learn English. Uncomfortable in the city, Hamdi moved upstate, where he found farm work while attending classes at State University of New York at Albany. Read more of this post

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Highlights Of The Toys For Big Boys Expo-Dubai

February 9, 2013 2 Comments

The Big Boys Toys Show in Dubai attracts millionaires from around the world who are in search of six-and seven-figure luxury toys of all shapes and sizes.

Here are some of this year’s highlights:

Filed under Tidbits Tagged with 171 Royal Persian Necklace, Alfa Romeo Pandion Concept Car, Aurum 79, Bell 429 helicopter, Billionaire Boys, Billionaires, iPhone5, Luxury Refinish, Michael Vernon Bertone, Millionaires, postaday, St Leonhard Germany, The detonator e-bike, The Palms Dubai, Toys For The Big Boys Expo - Dubai

Lifebuoy Campaign At The Kumbha Mela

February 8, 2013 4 Comments

At the Kumbh Mela, the largest congregation on earth, a lot of businesses are vying to sell their wares and boost their brands.The Maha Kumbh provides a unique opportunity to communicate messages to a large, predominantly small-town and rural population.An interesting promotion that stands out at this year’s Mela is Hindustan Unilever’s ‘Roti Reminder’ for its Lifebuoy soap brand.The campaign started on February 1.

For this promotion,HUL, the country’s largest consumer products firm, along with creative agency Ogilvy, has partnered more than 100 dhabas and hotels at the Mela site to serve rotis that are stamped with “Lifebuoy se haath dhoye kya?” (Have you washed your hand with Lifebuoy?). The company has made special heat stamps to make an impression of its message on rotis and hired 100 promoters to stand in 100 kitchens across the Mela. Read more of this post

Filed under Entrepreneurship Tagged with advertising marketing brand building, advertising targeting small town and rural population, brand building, business at the Kumbh Mela, cheap advertising, consumer goods adverising, Hindustan Unilever, innovative advertising, Kumbha Mela, Lifebuoy soap, marketing at the Kumbh Mela, Olgivy, postaday, Roti Reminder Campaign

Apple Polishing

February 8, 2013 2 Comments

Here is a joke with more than a dash of truth to it:

wealthymatters

Lucky Numbers For The Different Rashis

February 8, 2013 20 Comments

wealthymatters In Indian/Vedic Astrology moon-signs(rashis)are used instead of sun-signs.Some numbers are believed to be lucky for various rashis. You can find the lucky numbers for your rashi in the table below: