Blogging In India

Kurt Heinrich’s Story

Kurt Heinrich

“You should definitely start a drop-ship business and sell things online. That’s what I did. I started an online shop for iPod accessories and made $17,500 during my first Christmas season. That was in middle school, then I kept the business throughout high school and grew it from there. Here’s the long story:

When I was in middle school, I used to look forward to getting my monthly issue of Popular Science magazine. In one particular issue, they had a how-to guide on how to turn an Altoids tin into an iPod charger. I thought this was awesome, so I went to RadioShack, got all the parts, then built it. I then took it to school to show all my friends. Before I knew it, all my friends wanted one too, so I started selling them for $20 each. Read more of this post

The Sensodyne Story


Sensodyne, Glaxo SmithKline Consumer Healthcare’s sensitive toothpaste, has had a sensational run in India so far, emerging the top brand in its category and a 150-crore business in just three years.This feat is even more admirable given how the odds were stacked against Sensodyne: Colgate and Hindustan Unilever almost entirely controlled the oral care market; only 17% Indians knew what tooth sensitivity was against a global average of 33%; GSK Consumer had the baggage of one failed oral care launch — Aquafresh — before it; and, just 4% of Indians visited dentists. Clearly, Sensodyne’s success credentials globally were not going to be enough to make it big in India.

G Venkatramani, general manager, sales, at Glaxo Smith-Kline Consumer Healthcare India, and Rahul Bibhuti, general manager (marketing) – oral care at the firm are behind the most successful FMCG launch in recent years. Venkatramani,is a post- graduate in economics from Loyola College, Chennai. He worked with Nestle, Gillette and P&G before joining GSK five years ago. Bibhuti is an alumnus of Jamnalal Bajaj Institute of Management Studies and he worked with Dabur before joining GSK Consumer.  Read more of this post

Apple Polishing

Here is a joke with more than a dash of truth to it:







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Cheap Brand Building Read more of this post

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