Starting With The Tried And Tested


wealthymattersWhile in San Francisco in 1970, Anita Roddick visited a tiny hippie shop on Union Square owned by Peggy Short and Jane Saunders, two sisters by marriage.It was a fun place, offering “biodegradable” shampoos and lotions made with avocado, cocoa butter, and cucumber, packaged in small, round plastic bottles with hand-written labels that were refillable at a discount.The store carried freshly made glycerin soaps scented with strawberry and lemon and perfume oil redolent of gardenia, woody sandalwood, and honeysuckle. It was housed in CJ’s, a car repair garage so the two founders cleverly named it The Body Shop.

When Anita opened her first shop six years later,she used the original Body Shop as a template.The original Body Shop brochure noted: ‘All of our products are Biodegradable & made to our specifications (Bottles 20 cents or bring your own).’ Anita’s version read: ‘All our products are biologically soft and made to our specifications (Bottles 12p, or bring your own).’The original offered Four O’clock Astringent Lotion; Anita sold Five O’clock Astringent Lotion.

In 1987 Peggy and Jane accepted $3.5 million from The Body Shop to change their name to Body Time. Read more of this post

Maximum Creativity


wealthymatters,com“We were most creative when our back was against the wall.”-Anita Roddick

Anita started the Body Shop to make the 300 Pounds per week she needed to support herself and her two children.The early days of the business was plainly about survival.In fact her survival instinct  led to many of the innovations that would later become company trademarks.

For instance, favouring recycling came from Anita’s inability to afford more than 700 empty bottles.

When she began,Anita had only a few products.So she decided to have five sizes of everything.That way when a person entered the small 370 square foot shop, this give the illusion that the store carried over 120 products.

The green paint which is the trademark of her stores was chosen because it was the only colour that would hide the mould on all the damp patches on her shop walls.

Anita On MBAs In Entrepreneurship


wealthymatters.com“I often get asked to talk about entrepreneurship – even by hallowed institutions like Harvard and Stanford – but I’m not all convinced it is a subject you can teach.How do you teach obsession, because more often than not it’s obsessions that drives an entrepreneur’s vision? Why would you march to a different drumbeat if you are instinctively part of the crowd?

If I had learned more about business ahead of time, I would have been shaped into believing that it was only about finances and quality management. There is a sort of terrorism that comes with the operations and the science of making money, but by not knowing any of that, I had an amazing freedom.In the business school model, entrepreneurs are most at home with a balance sheet, a cash-flow forecast and a business plan. They dream of profit forecasts and the day they can take the company public. You certainly must be able to wield these weapons. But these are just part of the toolbox of re-imagining the world. They are not the basic defining characteristic of entrepreneurship. Read more of this post

Businesses For Good


wealthymatters “Businesses have the power to do good. That’s why The Body Shop’s Mission Statement opens with the overriding commitment, ‘To dedicate our business to the pursuit of social and environmental change.’ We use our stores and our products to help communicate human rights and environmental issues.”-Dame Anita Roddick

The Measure Of Real Success


wealthymatters

“Success to me is not about money or status or fame, its about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.”- Dame Anita Roddick

%d bloggers like this: