Maximum Creativity


wealthymatters,com“We were most creative when our back was against the wall.”-Anita Roddick

Anita started the Body Shop to make the 300 Pounds per week she needed to support herself and her two children.The early days of the business was plainly about survival.In fact her survival instinct  led to many of the innovations that would later become company trademarks.

For instance, favouring recycling came from Anita’s inability to afford more than 700 empty bottles.

When she began,Anita had only a few products.So she decided to have five sizes of everything.That way when a person entered the small 370 square foot shop, this give the illusion that the store carried over 120 products.

The green paint which is the trademark of her stores was chosen because it was the only colour that would hide the mould on all the damp patches on her shop walls.

About Keerthika Singaravel
Engineer,Investor,Businessperson

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