Marketing Yourself Via Social Media
October 8, 2014 4 Comments
Do not be puzzled if you see some or other individual or brand has shot to instant fame with 1 lakh likes on Facebook. Link. Marketing firms are at play here. Individuals and firms are increasingly making use of ‘pay-for-like’ services, at costs ranging from anywhere between Rs. 999 to a couple of lakh rupees.
Though Facebook is not involved directly in such business activity, several advertising and marketing firms are offering this service online, using social media. Business houses, socialites, NGOs and celebrities who crave popularity on the social networking websites such as Facebook and Twitter, purchase these services. A basic Rs.999 service ensures 1,200 likes on Facebook and 50 followers on Twitter. The upper limit is a couple of lakhs for other associated services.These marketing firms use email, mobile and other online platforms to market ‘likes’.
To attract genuine likes and followers, marketing firms employ techniques like posting quality content, using vanity URL and frequent posting of hyperlinks to different content, etc. on Facebook and Twitter .
Most Facebook pages relating to celebrities, politicians, business houses and NGOs are managed by agencies or marketing firms.
Martha Stewart worked on Wall Street for five years as a stockbroker for Monness, Williams, and Sidel. Before that, she was a model, booking clients from Unilever to Chanel.In 1972, Stewart left Wall Street to be a stay-at-home mom. A year later, she started a catering business and became a household name and an empire unto herself.
At 25,Arianna Huffington was Arianna Stassinopolous,and after meeting famed journalist Henry Bernard Levin, she travelled to music festivals around the world with him as he wrote for the BBC. Now she is best known for her news website The Huffington Post, she is also an author,speaker and a syndicated columnist. 
wealthymatters 