wealthymatters

Why Does An Online Term Insurance Plan Premium Differ Between Companies?

December 22, 2015 Leave a comment

wealthymatters With an ever increasing awareness about term insurance policies, there is a lot for a person to choose and gain from.Insurance companies are making it much easier for people to purchase term policies. One such initiative is online term insurance that allows you to seek life cover from the comfort of home, a fuss free way to buy insurance!

Statistically, one online term plan is bought every five minutes in India. The number of customers buying online term policies have risen from 500 to 15000 per month. However, there is still great concern among buyers as to why the premium of online term insurance plans differ from one company to another. Here are the reasons: Read more of this post

Filed under Paper Assets Tagged with economy of scale, Insurance, insurance plan, mortality charge, mortality table, online term insurance, postaday, premium, term insurance

Yes, Brands Are Listening.

December 18, 2015 2 Comments

Here’s what I wrote on 3Nov,2015 :

The Long And Short Of Blogging?

Hopefully.

Great to connect with Christoph Trappe, IMA Marketer of the Year – 2015,and hear my thoughts and pitches to clients repeated almost verbatim.

Pity that with most of my clients my work still gets stuck in “Approval Hell” and the end result passed by committee, lacks the fire of the original.

Old ways of marketing still work just about enough for people to continue doing more of the same and whole job descriptions and organizations remain relevant only if things continue the way they always have. So understandably the resistance is fantastic.

Here’s hoping that I too can team up with people, open enough to do things in a new way, to deliver the sort of results Christoph is able to deliver with his authentic-story telling.

But today on 18November,I can say YES brands are listening! At least some companies with receptive top managements are willing to have their marketing staff and SEO teams sit down with the likes of me and they do value our ideas on brand building via content marketing etc.

Filed under Entrepreneurship Tagged with Approval hell, Athentic Story Telling, brand building, Christoph Trappe, Content Marketing, IMA Marketer of the Year - 2015, postaday

Letting lt All Sink In

December 18, 2015 Leave a comment

wealthymatters 4Nov,2015

I always find it worthwhile talking to entrepreneurs who have been there, done that. I learn most of what I find truly worthwhile that way.

And when the entrepreneur is Bruce Dickinson of the Iron Maiden, I’ve found its really quite something!

Initially, I was inclined to downgrade any interaction with Bruce. After all what could I really have in common with the lead vocalist of a band I’ve never bothered to even listen to before? And anyways I’m not fan material .I like certain performances of a few musicians/bands here and there and that’s it. I have them stored in my i-pod/phone/you-tube account. These pieces touch me and I listen to them over and over again.

But boy was I wrong! Read more of this post

Filed under Entrepreneurship, Theory Tagged with Aviation, Bruce Dickinson, co-branding, Iron Maiden, merchandising, postaday

One Reaching For Eighteen

December 18, 2015 Leave a comment

Sometime this year, quite unremarked, wealthymatters served the one millionth reader! Pretty astonishing and quite beyond anything I could have imagined when I first started this blog.