Yes, Brands Are Listening.
December 18, 2015 2 Comments
Here’s what I wrote on 3Nov,2015 :
The Long And Short Of Blogging?
Great to connect with Christoph Trappe, IMA Marketer of the Year – 2015,and hear my thoughts and pitches to clients repeated almost verbatim.
Pity that with most of my clients my work still gets stuck in “Approval Hell” and the end result passed by committee, lacks the fire of the original.
Old ways of marketing still work just about enough for people to continue doing more of the same and whole job descriptions and organizations remain relevant only if things continue the way they always have. So understandably the resistance is fantastic.
Here’s hoping that I too can team up with people, open enough to do things in a new way, to deliver the sort of results Christoph is able to deliver with his authentic-story telling.
But today on 18November,I can say YES brands are listening! At least some companies with receptive top managements are willing to have their marketing staff and SEO teams sit down with the likes of me and they do value our ideas on brand building via content marketing etc.