Entrepreneurship | wealthymatters

The Trust Economy And Collaborative Consumption

July 29, 2013 2 Comments

wealthymatters When I first heard of Couchsurfing.org and of people going abroad and sleeping on a strangers’ couches.I was amazed. It’s hard to say who I thought was more mad – the people who chose this stay option abroad or the person who’s sofa this was; ”What? For free? How safe was this? Then there were the horror stories……… but so many people manage just fine and have a great time in a new city with a fantastic host. Then it dawned on me that rather than this being a horrific idea, it could actually be something fun, exciting and groundbreaking. Maybe the idea of trusting strangers has its place.,,,,,,

Couchsurfing allows people who are looking for a place to stay to get in touch with people who have places to stay. Easy. But Couchsurfing is more than just about looking for a place to stay – people ask for rides, others to accompany them to gigs, museums or just to hang out! What it’s really about is making connections. Read more of this post

Filed under Alternative Assets, Entrepreneurship, Tidbits, Tool Kit Tagged with AirBnB, car pooling, collaborative consumption, Couchsurfing.org, Ebay, go green, guardianhomeexchange, Landshare, peerby, postaday, reduce consumption, reputation, save money, trust economy, zipcar

So How Much Do Celebrities Make From Social Media Activity?

July 18, 2013 Leave a comment

Kim Kardashian, who has a whopping 18 million Twitter followers,earns around £7,000 for a single tweet mentioning a specific product. Others like Elizabeth Hurley, Victoria Beckham, Justin Bieber and Wayne Rooney have all tweeted about brands that pay them either per tweet or have endorsement contracts with them.

Celebrities in India too, like their counterparts in the West, have started including social media like Twitter and Facebook in their brand endorsement contracts or are getting paid separately for tweeting about brands, as marketers scurry to reach their online fan base.

Several big and small celebrities including Chetan Bhagat, Anusha Dandekar, Shruti Haasan and Unmukt Chand have already started raking in the moolah through social media deals with brands.Twitter is a very big aspect of a celeb’s reach. Sponsored tweets are gaining traction in India. Read more of this post

Filed under Entrepreneurship, Tool Kit Tagged with brand endorsement, cashing in your social media following, earning from social media, making money from blogging, making money from facebook, making money from instagram, making money from tweeting, making money from twitter, online advertisements, postaday, social media contracts

Oliver’s Advice

July 17, 2013 1 Comment

Oliver Emberton is the founder of Silktide. Here is his advice for would-be entrepreneurs:

11 years ago I was an impoverished student about to graduate with £14 k in debt. I did what any sensible person would do in this situation, and started my own business.

I co-founded with someone who proved to be less than ideal when he punched me in the face during our second board meeting. He owned 49% of my company. Our first annual profit – £200 – was barely enough to buy one iPod touch.

A decade later I’m almost embarrassingly happy and successful, but the road there was long and winding. Here’s some of what I learned:

On you as a founder

Firstly, do it.
Every single person – from my family to my closest friends – ultimately doubted that this was a good idea. (Many started being supportive, and changed their minds when times got harder). If you feel compelled to do it, don’t let anyone stop you, and don’t expect anyone to support you either. Read more of this post

Filed under Entrepreneurship, Tool Kit Tagged with Habits of Highly Effective People, Oliver Emberton, postaday, Silktide, start up advice, The E-Myth Revisited, The Personal MBA

Arunachalam Muruganantham – The First Man To Wear A Sanitary Pad

July 17, 2013 Leave a comment

Arunachalam Muruganantham is an inventor from rural Coimbatore. He is the creator of a patented a machine which can manufacture low-cost sanitary pads for less than a third of the cost of commercial pads. His company, Jayashree Industries, markets these machines to rural women all over India and a few countries across the world and provides them employment and a way to uplift them from poverty.