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Copy To Thrive!


wealthymatters Players in the Rs 2,400-crore ,fast-growing ,Indian,online classifieds industry are freely ‘borrowing’ listings from rival sites in a bid to become the largest in their categories and attract funding. Only a few take the consent of advertisers.Not only small classifieds but large online classifieds players are also resorting to this practice.

The trend of replicating advertiser information is rampant across industries. According to IAMAI, jobs is the largest category in the online classifieds market constituting about 60% of the market share followed by matrimony (22%), B2B classifieds (13%) and real estate 7%.

Copying classifieds means saving on-ground sales staff, so a company can manage with a small tele-calling team, using cloud technologies, which scouts for listings across other platforms. Read more of this post

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Piggyback Marketing


wealthymatters.comCost of sales is a big expense for start-ups.However without sales a business is not going  to survive.One smart way to grow one’s business without much expense is to adopt piggyback marketing.Here’s Alok Kejriwal on piggyback marketing:

“When I launched contests2win.com, I really got lucky. I managed to convince MTV’s VJs in India to scream ‘log onto contests2win.com to win x and y prizes’ on the MTV channel all day long. MTV was keen to create online contests – I swapped my service for free mentions on TV.

I was piggy back riding them to a trip to the moon!Going piggyback marketing is hard work. It involves pavement pounding to find a gigantic and huge partner (compared to your size) who gifts you a winning lottery ticket in exchange for your unique product or service. Read more of this post

JP Morgan’s Summer Reading List


Every June, J.P. Morgan Private Bank sends its wealthy clients its official “Summer Reading List,” a collection of 10 books specifically chosen to appeal to the tastes and preoccupations of the wealthy. It is like a virtual book club for billionaires.If you want to know what the wealthy will be reading this summer take a look at this list of books.JP Morgan picked these books for their inspirational messages, thought-provoking content and stunning detail.

wealthymatters.comIn”Passion and Purpose,” dozens of recent Harvard Business School MBAs share personal stories on assuming the mantle of leadership in ways unlike any Read more of this post

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