Copy To Thrive!
August 26, 2014 Leave a comment
Players in the Rs 2,400-crore ,fast-growing ,Indian,online classifieds industry are freely ‘borrowing’ listings from rival sites in a bid to become the largest in their categories and attract funding. Only a few take the consent of advertisers.Not only small classifieds but large online classifieds players are also resorting to this practice.
The trend of replicating advertiser information is rampant across industries. According to IAMAI, jobs is the largest category in the online classifieds market constituting about 60% of the market share followed by matrimony (22%), B2B classifieds (13%) and real estate 7%.
Copying classifieds means saving on-ground sales staff, so a company can manage with a small tele-calling team, using cloud technologies, which scouts for listings across other platforms. Read more of this post
Cost of sales is a big expense for start-ups.However without sales a business is not going to survive.One smart way to grow one’s business without much expense is to adopt piggyback marketing.Here’s Alok Kejriwal on piggyback marketing:
wealthymatters 