Persist To Success

What makes a successful businesswoman? Is it talent? Well, perhaps, although I’ve known many enormously successful people who were not gifted in any outstanding way, not blessed with particular talent. Is it, then, intelligence? Certainly intelligence helps, but it’s not necessarily education or the kind of intellectual reasoning needed to graduate from the Wharton School of Business that are essential. What, then, is the mystical ingredient? It’s persistence. It’s that certain little spirit that compels you to continue just when you’re at your most tired. It’s that quality that forces you to persevere, find the route around the stone wall. It’s the immovable stubbornness that will not allow you to cave in when everyone says give up. – Estee Lauder