IndiBlogger | wealthymatters

The Potential In Blogging

March 9, 2013 9 Comments

wealthymatters

Ever since I attended the HP Connected Music IndiBlogger meet,I have been on the look out to know more about IndiBlogger and here’s what I’ve found:

IndiBlogger.in was launched in August 2007 as a free blog directory for Indians. However, the founders Renie Ravin(MD), Karthik DR(Director Finance), Vineet Rajan (Director Pre-sales and Consulting) and Anoop Johnson(Director of Marketing) had a bigger game plan: to mobilise the blogosphere, a nascent field at the time, so that companies and brands could engage with their customers.

The idea was conceptualised by the founders (barring Rajan), all in their 20s, at a party in early August 2007. At the time, Karthik and Johnson were selling security solutions for Ostsold Software, and Ravin,also Johnson’s childhood friend was working as a Web architect for Broadspire, a software company, in Chennai. Convinced that they were on to a good thing, the trio quit their respective jobs shortly afterwards and focused on their start-up.They started with an investment of just Rupees 10,000. Rajan left his account manager’s job with Hewlett Packard, Hyderabad, to join IndiBlogger after a bloggers’ meet in Pune, in March 2008. Read more of this post

Filed under Entrepreneurship Tagged with affiliate marketing, angel investor, Apollo Hospitals, blog ads, bloggers influence purchase decisions, blogging contests, Broadspire, Castrol, Cleartrip, conference calls, Dove, Earning From Blogging, Fiat, Hewlett Packard, hp Connected Music IndiBlogger Meet, IndiBlogger, IndiBlogger meet, Lakme, Mahindra & Mahindra, making money from blogging, Microsoft, monetizing blogs, Nitin Bindal, Ostsold Software, postaday, Samsung, seed capital, Surf Excel, Vodafone

HP Connected Music IndiBlogger Meet

February 17, 2013 5 Comments

wealthymatters

I spent the day at the hp Connected Music IndiBlogger Meet held at Otto Infinito in the BKC. As this was my first blogger meet,I was just looking to see what was what.

I expected to meet other bloggers.And in a way I did.Unfortunately I found the time allotted to interact with each other severely limited.Shaking hands,mumbling greetings and introductions and scribbling on each others’ cards in a few seconds is hardly conducive to getting to know anybody.And it had the feel of one of those networking parties where everyone glues on a fake smile and shakes hands and tries to look interested while their eyes are darting over to the next quarry.Without the cement of genuine feelings networking doesn’t count for anything.Out of the 160 participants.I doubt if I can recall the names,faces and blog details of more than a dozen people and I think that’s a pity.On the bright side,I met a school mate after 19 years.I guess that counts for a lot.In the midst of a group of people both younger and older than me,it helped me get a sense of travelling in a cohort.I value my connections from school a lot more now,than I did at 15,when crossing the next frontier was more important than enjoying what I had at hand. Read more of this post