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Branson’s Regret


wealthymattersSir Richard Branson,founder of Virgin Atlantic,has one regret he feels hard to live down:his assumption that he could knock Coca Cola to World’s No.2 soft drink by launching Virgin Cola:

“It taught me that if you have to take on someone bigger,you have got to be much better.”

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Something About Coke


wealthymatters.comCoca-Cola made an IPO in 1919 when it issued shares at $ 40 each. A year later, the share was quoting at $19. You might think that’s a disaster because the share had lost 50% of its value in just one year. After that there was sugar rationing and the farmers were rebellious. Years later, the Great Depression and World War II happened, there were thermonuclear weapons and what not. You could always find a reason for why that was not the right time to buy shares of Coca Cola. But if you had gone ahead and bought that one share for $40 and reinvested the dividends, your investment in Coca-Cola would be worth $5 Million today.

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