billionaire | wealthymatters

Insights Into Selling Luxury In India

July 26, 2012 2 Comments

wealthymatters H.H. Tikkaraja Shatrujit Singh of Kapurthala is the chief representative in Asia for LVMH .He has spearheaded the development of Louis Vuitton’s business in India.

He holds that affluent customers in India are very similar to, and have the same needs and wants as, wealthy customers worldwide. The real game changer in the luxury market in India, he believes, is the aspiring middle class. And by being careful to always position a brand is always positioned at a level they are aspiring to reach,”

Hear him speak in the video below to get some insight into selling luxury goods in India.The transcript of the interview follows. Read more of this post

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