Tool Kit | wealthymatters

The Housing Sentiment Index

October 24, 2013 Leave a comment

wealthymatters

The MB IIMB HSI,jointly developed by IIM-B and magicbricks.com will determine how buyers and investors view the market, which in turn, influences their purchase decisions and aggregate demand. The index is likely to become an early indicator of how markets would perform in the future.

An HSI of 100 suggests that buyers expect prices to remain at current levels while values lower and greater than 100 suggest that buyers expect prices to fall and rise, respectively.

The Housing Sentiment Index (HSI) has dropped almost 20% over the past quarter across India, except in Bangalore, where sentiment has improved due to the uptick in the IT industry. The aggregate HSI dropped to 93 from 117 in the previous quarter. Read more of this post

Filed under Alternative Assets, Tool Kit Tagged with MB IIMB HSI, postaday, real estate investment, The Housing Sentiment Index

The Sensodyne Story

October 24, 2013 5 Comments

wealthymatters

Sensodyne, Glaxo SmithKline Consumer Healthcare’s sensitive toothpaste, has had a sensational run in India so far, emerging the top brand in its category and a 150-crore business in just three years.This feat is even more admirable given how the odds were stacked against Sensodyne: Colgate and Hindustan Unilever almost entirely controlled the oral care market; only 17% Indians knew what tooth sensitivity was against a global average of 33%; GSK Consumer had the baggage of one failed oral care launch — Aquafresh — before it; and, just 4% of Indians visited dentists. Clearly, Sensodyne’s success credentials globally were not going to be enough to make it big in India.

G Venkatramani, general manager, sales, at Glaxo Smith-Kline Consumer Healthcare India, and Rahul Bibhuti, general manager (marketing) – oral care at the firm are behind the most successful FMCG launch in recent years. Venkatramani,is a post- graduate in economics from Loyola College, Chennai. He worked with Nestle, Gillette and P&G before joining GSK five years ago. Bibhuti is an alumnus of Jamnalal Bajaj Institute of Management Studies and he worked with Dabur before joining GSK Consumer. Read more of this post

Filed under Entrepreneurship, Tool Kit Tagged with Glaxo SmithKline Consumer Healthcare, GSK, Jamnalal Bajaj Institute of Management Studies, marketing, postaday, product launch, Saravana supermarkets, Sensodyne

Classification Of Co-Operative Credit Institutions In India

October 23, 2013 Leave a comment

Filed under Tool Kit Tagged with co-operative credit institutions, District Central Co=operative Banks, Multi-state co-operative bank, postaday, primary Agricultural Credit societies, Primary Co-operative Agriculture And Rural Development Banks, Scheduled urban Co=operative banks, State Co-operative Agricultural and Rural Development Banks, State Co-operative banks, Urban co-operative banks

Branson’s Regret

October 23, 2013 5 Comments

Sir Richard Branson,founder of Virgin Atlantic,has one regret he feels hard to live down:his assumption that he could knock Coca Cola to World’s No.2 soft drink by launching Virgin Cola:

“It taught me that if you have to take on someone bigger,you have got to be much better.”