Have A No Choice Mindset
February 3, 2013 2 Comments
“You’ve got to do it! There’s no ‘How will you? How can you?’ You just do it!”-Anita Roddick
Lifestyle Disease
February 1, 2013 Leave a comment
“When you run an entrepreneurial business, you have hurry sickness – you don’t look back, you advance and consolidate.”-Anita Roddick
Successful Entrepreneurs On The Street
February 1, 2013 2 Comments
“(Successful entrepreneurs)have antennae in their heads. When they walk down the street anywhere in the world, they have their antennae out, evaluating how what they see can relate back to what they are doing. It might be packaging, a word, a poem, even something in a completely different business.”-Anita Roddick
Go Travel !
January 31, 2013 Leave a comment
Anita Roddick With The Masai
“It wasn’t only economic necessity that inspired the birth of The Body Shop. My early travels had given me a wealth of experience. I’ve always said that travel is the best university; getting from one place to another means more than physical movement. It also entails change, challenge, new ideas and inspirations….I had this idea of making little products like shampoo and so forth using ingredients I had found when I traveled.You change your values when you change your behaviour. When you’ve lived six months with a group that is rubbing their bodies with cocoa butter, and those bodies are magnificent, or you wash your hair with mud, and it works, you go on to break all sorts of conventions, from personal ethics to body care. Then, if you’re me, you develop this stunning love for anthropology.Because I have the interest of living with indigenous groups of people and pre-industrial groups, I learned so much. For example, when your shampoo is gone, you end up mashing up stuff to put in your hair. You put on mayonnaise, eggs, anything to clean and scrub. It is real experiences that change your values.”-Anita Roddick
Maximum Creativity
January 31, 2013 Leave a comment
“We were most creative when our back was against the wall.”-Anita Roddick
Anita started the Body Shop to make the 300 Pounds per week she needed to support herself and her two children.The early days of the business was plainly about survival.In fact her survival instinct led to many of the innovations that would later become company trademarks.
For instance, favouring recycling came from Anita’s inability to afford more than 700 empty bottles.
When she began,Anita had only a few products.So she decided to have five sizes of everything.That way when a person entered the small 370 square foot shop, this give the illusion that the store carried over 120 products.
The green paint which is the trademark of her stores was chosen because it was the only colour that would hide the mould on all the damp patches on her shop walls.
wealthymatters 