Theory | wealthymatters

Social Media Assets

October 17, 2014 6 Comments

Despite Hrithik Roshan’s new release Bang Bang proving a super hit, consumer goods firm Emami, which signed Roshan for HE men’s deodorants this summer, is looking for a new face for social media.Hrithik has a huge mass connect on traditional media. But with different audience logging on to social media, Emami may rope in a new face only for social media.

With social media emerging as one of the most popular hangouts for Indians, brand endorsement deals in the country are getting hugely influenced by how active celebrities are on Twitter, Facebook, Instagram and blogs.

Celebrities who engage actively on the social media space are getting paid at least 25%-30% higher than those who don’t, even if the latter have huge mass connect according to Vinita Bangard, promoter of talent management firm Krossover Entertainment, which represents Priyanka Chopra and Shah Rukh Khan.The socially active ones have a clear edge not only in terms of higher fees but also in getting more endorsement deals.

Priyanka Chopra, with over 7 million followers on Twitter, is a hot favourite, along with stars like Amitabh Bachchan, Shah Rukh Khan, Aamir Khan and Salman Khan who all have more than 8 million followers. Read more of this post

Filed under Alternative Assets, Entrepreneurship, Theory, Tool Kit Tagged with postaday, social media assets, social media marketing

Purchasing Passive Income

October 17, 2014 Leave a comment

Wealthymatters If you have ever wondered how to purchase passive income, here is a story told by Matthew Duckworth:

“I have a friend who sold his first company in Texas when he was in his early 20’s for about $15 million. Since then, all he does is invest in passive cash flow situations… oil & gas, real estate and a few start-ups. No stocks. No bonds. Just private investments that create cashflow.

He has a small team of people he works with that scour the earth to find private investment deals that will generate a return over 20%/yr and he’s actually done better than his target. My partner and I have very much the same process.

With small investment deals, its actually kinda easy to get this kind of return. The problem is finding enough deal flow and having a real understanding (aka Charlie Munger’s “Circle of Competence”) to eliminate most of the risk. That’s the hard part. Read more of this post

Filed under Alternative Assets, Entrepreneurship, Theory, Tool Kit Tagged with cash flow investments, passive income, postaday, private investment deals, sleeping partner

Infosys And Wipro – Wealth Creators Extraordinaire!

October 17, 2014 Leave a comment

Ladies,Toot Your Own Horns,Seek Sponsors,Speak Your Mind And Ask For What You Want

October 16, 2014 2 Comments

wealthymatters “Women are particularly less good than men at marketing themselves because of the natural socialisation process. They have been trained to be a little quieter, and to be seen and not heard. So I do counsel my female colleagues to make sure that they do have a presence, that the great work they are doing is known.”-Irene Rosenfeld, CEO, Mondelez

In 1996, when Rosenfeld’s boss asked her what her ideal next job might be, she replied clearly that having run two General Foods divisions, she felt ready to head a free standing business. Three weeks later, her boss called to ask if she wanted the job.”Saying what you want will increase the likelihood that things will play out the way you want.”

“I am often asked about what advice I would give to leaders, both male and female, and I have very similar advice for either gender. It is about making a difference, taking risks, seeking out mentors and asking for what you want.”-Irene Rosenfeld

Filed under Entrepreneurship, Theory, Tool Kit Tagged with be assertive, how to get ahead in your life, how to get aheadin your career, Irene Rosenfeld, Irene Rosenfeld quote, leadership advice, postaday, seek mentors, seek sponsors, speak up

Buffett’s Productivity Hacks

October 16, 2014 Leave a comment

wealthymatters One day Buffett went up to his pilot named Steve and jokingly said to him that “the fact that you’re still working for me tells me I’m not doing my job.You should be out going after more of your goals and dreams.”

To help him with that, Buffett asked Steve to list the 25 most important things he wanted to do in his life.Then Buffett asked Steve to review each goal and choose the five most crucial ones.After considering a moment, Steve drew circles around five fantastic goals, confirming with Buffett that yes, indeed, they were his highest priorities.

“And the rest?What about these other 20 things on your list that you didn’t circle?” Buffett asked. “What is your plan for completing those?” Steve knew just what to say.”Well, the top five are my primary focus but the other 20 come in at a close second,” the pilot said. “They are still important so I’ll work on those intermittently.”

Buffett suddenly turned serious.”You’ve got it wrong, Steve,”he said.”Everything you didn’t circle just became your ‘avoid at all costs’ list. No matter what, these things get no attention from you until you’ve succeeded with your top five.” Read more of this post