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Julius Baer Lifestyle Index


wealthymattersThe government may publish inflation figures fortnightly,but these are for industrial workers,agricultural workers etc.Inflation obviously varies depending on a persons lifestyle and consumption habits.Have you ever wondered whether there is an increase in the cost of living a luxurious lifestyle?If so by how much?

Now there is a way to answer all these questions.The Swiss Private bank Julius Baer has constructed a Lifestyle Index to capture the rise in price of luxurious living in Asia.

The Julius Baer Lifestyle Index is based on a basket of 20 luxury goods and services that represent discretionary purchases of HNWI in the four major Asian cities: Hong Kong, Shanghai, Singapore and Mumbai. Properties are accorded the highest weight of 30% and cars the next highest weight at 10%.The list does not purport to represent the comprehensive spending patterns of HNWI in the region,but rather an indication of how various items they spend on have risen by. While properties and cars have a combined 40% weight, Julius Baer has given an equal weight for the other 18 items in the index to sum to 60%.

Here are the components of the Index:-

Wine – Lafite Rothschild

Wedding banquet – 500 persons at top hotel

Ladies handbag – Chanel quilted bag

Business-class flight -Avg. return to Ldn./NY

Piano – Steinway Grand

Hotel suite – Four Seasons 6 star

Residential property – 4000 sq ft high-end

Ladies shoes – Classic Louboutin pumps

Hospital – 1 day top-end hospital

Jewellery Tiffany – 2 ct diamond ring

Car – Mercedes S500

Lawyer – 1 hour fee with partner

Watch – Oyster Rolex

Golf club membership – Top local golf club

Cigar – Cohiba siglo VI

Boarding school – Average Eton/Deerfield

Men’s suit -Giorgio Armani

Root canal -Top local dentist

Facial aesthetic procedure – Sculptra liquid face lift

University fees – Average Oxford/Harvard

I’m not sure I care for every item on the list.I’m just not that much into spirits.I don’t smoke and never plan on changing it.I’m pretty anti-cosmetic procedures,unless it is done for medical reasons.I can’t play music and it seems stupid to buy a piano under the circumstances.Tiffany and Rolex are 2 brands I’m not particularly partial to.And I can compromise on a few other things such as the size of my house and my club membership.But there are few things I refuse to consider doing without such as the ability to afford the best hospital,best dentist and lawyer and the best education for any children I might have,though I can’t say I’m fully sold onto Eton.So, willy-nilly I suppose I will be have to follow this index if only to ensure that I and my family can continue to afford the best of what we value.So I’m pretty pleased to read that Mumbai has had the lowest inflation in this index amongst the 4 cities.At 7%,even investing  in government bonds should beat the inflation in the luxury index.Of course with the depreciation in the Rupee, some of the imported luxuries — purses,shoes et al are bound to cost more.But I think a bit of bargaining should sort out that problem.

If you want more details of this index or are from one of the other 3 cities,viz Singapore,Hong Kong or Shanghai and are looking for more locally relevant information, you can get it here : http://www.juliusbaer.asia/data/docs/download/6170/zh_Hant/Julius-Baer-Lifestyle-Index.pdf

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About Keerthika Singaravel
Engineer,Investor,Businessperson

8 Responses to Julius Baer Lifestyle Index

  1. Lekcii says:

    Very nice article. I certainly appreciate it.
    Thanks!

  2. zap197842 says:

    great post indeed!

  3. Carol says:

    Great post. Thank you for the info.

  4. Thanks for the like LouAnn. Still working at getting some humour worked into my posts…..But it’s an uphill task.Trying to loosen up a bit….

  5. that bag looks beautiful 🙂

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