Marketing Yourself Via Social Media

Do not be puzzled if you see some or other individual or brand has shot to instant fame with 1 lakh likes on Facebook. Link. Marketing firms are at play here. Individuals and firms are increasingly making use of ‘pay-for-like’ services, at costs ranging from anywhere between Rs. 999 to a couple of lakh rupees.

Though Facebook is not involved directly in such business activity, several advertising and marketing firms are offering this service online, using social media. Business houses, socialites, NGOs and celebrities who crave popularity on the social networking websites such as Facebook and Twitter, purchase these services. A basic Rs.999 service ensures 1,200 likes on Facebook and 50 followers on Twitter. The upper limit is a couple of lakhs for other associated services.These marketing firms use email, mobile and other online platforms to market ‘likes’.

To attract genuine likes and followers, marketing firms employ techniques like posting quality content, using vanity URL and frequent posting of hyperlinks to different content, etc. on Facebook and Twitter .

Most Facebook pages relating to celebrities, politicians, business houses and NGOs are managed by agencies or marketing firms.