Flashing Money Around
July 26, 2012 6 Comments
Here is the sort of situation you get if you use money as a bait! Think about it.
When John found out he was going to inherit a fortune when his
sick father died, he decided he needed a woman to enjoy it with.
So one evening he went to a singles bar where he spotted the
most beautiful woman he had ever seen. Her natural beauty
took his breath away.
I may look like just an ordinary man, he said as he walked up to
her but in just a week or two, my father will die, and I’ll inherit
20 million dollars.”
Impressed, the woman went home with him that evening and,
three days later, she became his Stepmother.

H.H. Tikkaraja Shatrujit Singh of Kapurthala is the chief representative in Asia for LVMH .He has spearheaded the development of Louis Vuitton’s business in India.
The luxury goods business has always fascinated me.Only a part of this fascination is attributable to the fact that I am something of an aesthete.The other major part is pure common sense:The fat margins possible in real luxury goods.Though today these businesses might be dominated by financiers , almost all of these started out as ateliers catering to the rich and were set-up by individuals with an understanding of the tastes and inclinations of the rich,some artistic talent,an understanding of skilled craftsmanship,an ability to get things made and some flair to market their wares to their select customers.These days luxury goods companies try to extend their reach by producing mass market luxury targeted at the aspiring classes.This makes these companies subject to the vagaries of the business cycles.However by producing Veblen goods in limited editions, a small business could not have to bother about business cycles.These very characteristics of the luxury goods business make them suitable for a boot0strapping entrepreneur.
Obtaining wealth in immoral ways and using it to harmful ends are two evils associated with wealth. A third is hoarding wealth — refusing to either share one’s wealth or put it to good use. In this story, the Buddha recounts the evils of miserliness:
Asceticism was experimented with and rejected by the Buddha before he attained enlightenment.



