Remember
July 18, 2013 2 Comments
Life and business is ultimately all about relationships.
The Emperor Has No Clothes
July 18, 2013 Leave a comment
We got into the mess we are in today by not calling a spade a spade.Denial will not magically improve our economy.We can’t ensure prosperity by deluding ourselves.The current state of the economy reminds me of the ’80s. There is a real sense of deja-vu. Things are going to get a lot worse before they get better.
My request to all Indian readers,what ever your political inclinations,please help the country by keeping economic matters at the heart of the debate come the general elections. Debates on corruption,secularism,communalism,statehood,internal security,defence etc. are emotive issues that are taking our attention from the basic job of making money so that there is something left to steal ,waste ,spend,divvy up etc.
So How Much Do Celebrities Make From Social Media Activity?
July 18, 2013 Leave a comment
Kim Kardashian, who has a whopping 18 million Twitter followers,earns around £7,000 for a single tweet mentioning a specific product. Others like Elizabeth Hurley, Victoria Beckham, Justin Bieber and Wayne Rooney have all tweeted about brands that pay them either per tweet or have endorsement contracts with them.
Celebrities in India too, like their counterparts in the West, have started including social media like Twitter and Facebook in their brand endorsement contracts or are getting paid separately for tweeting about brands, as marketers scurry to reach their online fan base.
Several big and small celebrities including Chetan Bhagat, Anusha Dandekar, Shruti Haasan and Unmukt Chand have already started raking in the moolah through social media deals with brands.Twitter is a very big aspect of a celeb’s reach. Sponsored tweets are gaining traction in India. Read more of this post
Oliver’s Advice
July 17, 2013 1 Comment
Oliver Emberton is the founder of Silktide. Here is his advice for would-be entrepreneurs:
11 years ago I was an impoverished student about to graduate with £14 k in debt. I did what any sensible person would do in this situation, and started my own business.
I co-founded with someone who proved to be less than ideal when he punched me in the face during our second board meeting. He owned 49% of my company. Our first annual profit – £200 – was barely enough to buy one iPod touch.
A decade later I’m almost embarrassingly happy and successful, but the road there was long and winding. Here’s some of what I learned:
On you as a founder
- Firstly, do it.
Every single person – from my family to my closest friends – ultimately doubted that this was a good idea. (Many started being supportive, and changed their minds when times got harder). If you feel compelled to do it, don’t let anyone stop you, and don’t expect anyone to support you either. Read more of this post
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