Working Backwards Amazon Style

wealthymatters“There is an approach called “working backwards” that is widely used at Amazon. We try to work backwards from the customer, rather than starting with an idea for a product and trying to bolt customers onto it. While working backwards can be applied to any specific product decision, using this approach is especially important when developing new products or features.

For new initiatives a product manager typically starts by writing an internal press release announcing the finished product. The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. Internal press releases are centered around the customer problem, how current solutions (internal or external) fail, and how the new product will blow away existing solutions.

If the benefits listed don’t sound very interesting or exciting to customers, then perhaps they’re not (and shouldn’t be built). Instead, the product manager should keep iterating on the press release until they’ve come up with benefits that actually sound like benefits. Iterating on a press release is a lot less expensive than iterating on the product itself (and quicker!). Read more of this post

Project Management With Comindware Project

wealthymattersComindware Project is a project management software from that dramatically simplifies planning for project managers and effectively enables execution by allowing them to stay on top of  real-time project status.It facilitates collaboration, keeping all work in a single place and ensures full availability of project documentation and related discussions.It helps project managers maximize resource utilization.It enhances team motivation and ultimately significantly increases the overall team productivity.

With Comindware’s Automated Priority-based Planning,a project manager no longer has to waste time manually scheduling routine work.Project plans are are created automatically as soon as priorities are defined and tasks assigned. Read more of this post

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