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Branded Reality


 

wealthymattersConstruction is something of a commodity business and as in all commodity businesses, its hard to maintain margins. So how to reality companies increase their pricing power?

Enter Branded Reality.

1)So for reality companies the first  order of things is to create a strong and recognizable brand as it increases customer confidence, influences the buying decision and shapes the ownership experience.

2)Then to increase brand visibility ,a common strategy is to pursue the achievement of firsts :

So they compete to build he world’s tallest residential tower,the first greenfield smart city in the country, bring in designs by Casa Armani, Trump, Philippe Starck, Jade Jagger, Kelly Hoppen, Greg Norman etc to local markets etc. etc. etc. Read more of this post

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Born Connoisseurs


wealthymattersThe VML Qais Survey found that 80% of Indians in the 18-35 age bracket focused on the fine quality of luxury products rather than the price tag.Apparently we are a nation of natural born connoisseurs.

Kick The Blues


wealthymatters

 I have realised that we are born with a sense of resilience, which activates when one is in despair. But you have to get out of that zone and move on. Even heartbreak has an expiry date……I am not a weak-minded person, who enjoys being depressed. I think self-pity is a great luxury. It is like a massage — it has a soothing and calming effect — but at the end of the day, you realise it’s not serving any purpose. I believe, instead of moping, confront your problem or pick up the phone, say what’s in your heart and sort it out. Sulking is only great between couples, if it leads to make-up sex! Otherwise, it’s a waste of time.-Karan Johar

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