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Marketing During Durga Puja

October 3, 2013 Leave a comment

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Kiosks and banners at pandals are old school now.Here are some new marketing ideas this Durga Puja:

1.In a first-of-its-kind ,the deity at Kolkata’s Sreebhumi Sporting Club this year will be adorned with jewellery worth an estimated 5 crores sponsored by jewellery brand Tanishq.

2. Emami has tied up with more than 100 pujas pandals at housing societies in Kolkata where its Healthy & Tasty edible oil will be used in cooking the bhog. The company will also package bhog for another 30 pujas that will be home-delivered in their respective localities with the package flaunting the brand name.

3. Dabur has tied up with pandals across Delhi NCR and Kolkata for the Real juice promotion. Dabur will serve 125-ml packs of its Real brand of fruit juice at the pandals. They hope to highlight the message that during festivals, people’s food habits become unhealthy with higher intake of sweets and fried items and Real fruit juice consumption is healthy during these times of festive binging.

Filed under Tidbits Tagged with Dabur, Durga Pooja, Durga Puja, Emami, Healthy & Tasty edible oil, Kolkata’s Sreebhumi Sporting Club, postaday, Real juice, Tanishq

Honey Traps

September 21, 2013 3 Comments

wealthymatters Today’s find has been the pheromone-based pest control traps made by Bangalore-based Barrix Agro Sciences.

Barrix Agro Sciences is a start-up founded by Lokesh Makam-an MBA in pharmaceuticals management who had worked for companies such as Ranbaxy, Dabur and Himalaya and Mayil Vaganan who had worked at pharma majors like Cadila Pharmaceuticals and Ranbaxy, before changing their focus to agriculture.The company was set up in 2011 with their personal savings of 23 lakh.

Fruit and vegetable farming are simple ways of making more from smaller land holdings.And the greatest challenge you will face in bringing up a good crop are the fruit and vegetable flies. They create holes in the fruits and vegetables and make them unfit for sale, You end up spending about 50,000 per hectare on pesticides.

The problem with pesticides is that besides being expensive, they are washed away by the rains. The pheromones developed by Barrix are artificially synthesized smelling agents that attract pests. Instead of eating the crops, the pests are attracted to the pheromones in the traps and so can be trapped and destroyed. Read more of this post