Anti-Paparazzi Shield


wealthymattersRoman Abramovich’s $1.2B super yacht, Eclipse, is equipped with an anti-paparazzi shield in the form of infrared light lasers that sweep the surroundings.  When they detect a CCD, they shine a light right at the digital camera to prevent the photograph.

A similar technology,an anti-paparazzi clutch, developed by Adam Harvey , detects the flash of a camera and responds with a bright flash of its own, cloaking the intended target in a blob of white light.  Read more of this post

The Value For Money Strategy


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As slowdown takes its toll,luxury brands like Louis Vuitton are rising prices and curbing retail expansion to be perceived as Veblen Goods and hence turn a profit.

However Longchamp, the French company known for its folding nylon Le Pliage handbags, is sticking to its strategy of value for money luxury and in the process clocking larger revenue growth than companies like LMVH and growing their stores worldwide on the basis of better real-estate deals for retail locations.They especially  prefer locations in Europe frequented by travelers from Asia and the Americas since sales to non-Europeans are rising faster than sales to Europeans though Europeans account for a larger share of the total.

 

Marketing During Durga Puja


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Kiosks and banners at pandals are old school now.Here are some new marketing ideas this Durga Puja: 

1.In a first-of-its-kind ,the deity at Kolkata’s Sreebhumi Sporting Club this year will be adorned with jewellery worth an estimated 5 crores sponsored by jewellery brand Tanishq.

2. Emami has tied up with more than 100 pujas pandals at housing societies in Kolkata where its Healthy & Tasty edible oil will be used in cooking the bhog. The company will also package bhog for another 30 pujas that will be home-delivered in their respective localities with the package flaunting the brand name.

3. Dabur has tied up with pandals across Delhi NCR and Kolkata for the Real juice promotion. Dabur  will serve 125-ml packs of its Real brand of fruit juice at the pandals. They hope to highlight the message that during festivals, people’s food habits become unhealthy with higher intake of sweets and fried items and Real fruit juice consumption is healthy during these times of festive binging.

 

Motivation For Entrepreneurs


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The Playboy Story


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Hugh Hefner’s parents were teachers and he grew up in a conservative household.He worked on an army news paper in his service days and took creative writing lessons at university.He then went to work as a copywriter for Esquire.He quit Esquire in being denied a $5 raise.

Out on his own Hefner was determined to start his own publication, one that was similar to Esquire but better.

He mortgaged his furniture to raise a bank loan of $600 and raised $8,000 from 45 investors—including $1,000 from his mother,who believed in her son rather than his crack-pot idea—to launch Playboy magazine.

Hefner wanted to name the magazine “Stag Party” but was forced to change it to avoid a trademark infringement with the existing Stag magazine. A friend suggested the name “Playboy,” after a defunct automobile company in Chicago. Hefner liked the name, as he thought it reflected high living and sophistication.

Hefner produced the first edition of Playboy out of his Hyde Park, Chicago, kitchen. It hit newsstands in December 1953, but did not carry a date because Hefner was unsure as to whether or not a second issue would be produced. To help ensure its success, Hefner had purchased a color photograph of actress Marilyn Monroe in the nude—which had been taken before her movie star career—and placed it in the centerfold of the magazine. The first issue quickly sold 50,000 copies, and became an instant sensation.