Apology Accepted


wealthymattersIf you have been reading my blog for a while,you know I had a run-in with ICICI-Lombard’s SEO team last November.Link.

On my return to Mumbai,following is a mail I found in my inbox.It does make me feel a bit better about the matter for it shows that where an individual errs,the organization has a system in place to try to right issues.But I am not sure about removing an archived post.Right from the beginning,I have faithfully kept intact all posts,comments and replies without any whitewashing and I am not so certain I wish to change things now.Relationships,I believe are made not by never being wrong but by saying sorry when things go wrong.And as such,I believe,this is the end of this matter.

Official Response


webmasteril webmasteril@icicilombard.com

Feb 27 (12 days ago)

to me
Dear Keerthika,

Please accept my sincere apologies for the email communications from our organization. We do not want to cause any ill-will or anguish.

As such I would like to take a moment to explain our situation. We are currently going through a process of auditing the back-links to our site. Any link that we do not know the origin of we are trying to peacefully remove from the web. As such we have communicated to you and many others through an automated process. We are very sorry for any bad will you may of taken from the initial communications.

I accept that we may not have handled this with the decorum you would expect from a company such as ours, but rest assured that it is not in our interests to cause issue with webmasters such as yourself. We are simply trying to adhere to the rules that Google has laid down for brands and webmasters.

If you have linked to us through natural causes then we do not have any issue with your link. My only request though, is that you do not show us in such bad light on your site and  kindly remove your open letter. I appreciate that this is your choice and that you have freedom to say what you will, I am only trying to safeguard the reputation of my company.

Our brand is one that we want built on trust and relationships, I hope you see good faith in this apology and kindly remove your post.

Should you wish to discuss the matter please do not hesitate to call me *(022 3983 9019)*.

Again my sincere apologies.

Yours Sincerely,
ICICI Lombard General Insurance Company

“Print this mail only if absolutely necessary. Save Paper. Save Trees.”
“The information contained in this e-mail and any attachments to this message are intended for the exclusive use of the intended recipient and may contain proprietary, confidential or legally privileged information. If you are not the intended recipient, please note that you are not authorised to disseminate, distribute or copy this e-mail or any parts of it or act upon/rely on the contents of this e-mail in any manner. Please notify the sender immediately by e-mail and destroy all copies of this e-mail and any attachments. Please also note that ICICI Bank or its subsidiaries and associated companies, (collectively “ICICI Group”), are unable to exercise control or ensure or guarantee the integrity of/over the contents of the information contained in e-mail transmissions and that any views expressed in this e-mail are not endorsed by/binding on the ICICI Group unless the sender does so expressly with due authority of ICICI Group. Before opening any attachments please check them for viruses and defects and pl
ase note that ICICI Group accepts no liability or responsibility for any damage caused by any virus that may be transmitted by this email. Thank you for your cooperation.”

About Keerthika Singaravel

Please Leave Me Your Comments!I Love Reading Them!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: