Apology Accepted

Dear Keerthika,

Please accept my sincere apologies for the email communications from our organization. We do not want to cause any ill-will or anguish.

As such I would like to take a moment to explain our situation. We are currently going through a process of auditing the back-links to our site. Any link that we do not know the origin of we are trying to peacefully remove from the web. As such we have communicated to you and many others through an automated process. We are very sorry for any bad will you may of taken from the initial communications.

I accept that we may not have handled this with the decorum you would expect from a company such as ours, but rest assured that it is not in our interests to cause issue with webmasters such as yourself. We are simply trying to adhere to the rules that Google has laid down for brands and webmasters.

If you have linked to us through natural causes then we do not have any issue with your link. My only request though, is that you do not show us in such bad light on your site and  kindly remove your open letter. I appreciate that this is your choice and that you have freedom to say what you will, I am only trying to safeguard the reputation of my company.

Our brand is one that we want built on trust and relationships, I hope you see good faith in this apology and kindly remove your post.

Should you wish to discuss the matter please do not hesitate to call me *(022 3983 9019)*.

Again my sincere apologies.

Yours Sincerely,
Webmaster
ICICI Lombard General Insurance Company

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