Be A Brand

Just look at Richard Branson and how he clowns himself personally to create awareness of the various businesses he launches.

In India, no one has perfected this better than Narayan Murthy of Infosys. Tales about how he believes in simple living, wears ordinary clothes, gives his driver millions of dollars of Infosys shares, etc. etc. are now folklore. But they all finally reflect on his Company – Infosys.

Individuals can take a much larger and direct role in communicating messages than a ‘non living’ Company. Use your personal charisma, intelligence and passion to communicate what your business and Company stand for. Start by blogging, tweeting , updating your facebook and linkedin profile etc.Make the time and don’t proffer the excuse of lack of time.