Be A Brand

Just look at Richard Branson and how he clowns himself personally to create awareness of the various businesses he launches.

In India, no one has perfected this better than Narayan Murthy of Infosys. Tales about how he believes in simple living, wears ordinary clothes, gives his driver millions of dollars of Infosys shares, etc. etc. are now folklore. But they all finally reflect on his Company – Infosys.

Individuals can take a much larger and direct role in communicating messages than a ‘non living’ Company. Use your personal charisma, intelligence and passion to communicate what your business and Company stand for. Start by blogging, tweeting , updating your facebook and linkedin profile etc.Make the time and don’t proffer the excuse of lack of time.

About Keerthika Singaravel

4 Responses to Be A Brand

  1. zap197842 says:


  2. Alex Jones says:

    Good advice.

Please Leave Me Your Comments!I Love Reading Them!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: