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Learning From Alok’s Conversations


wealthymatters,com

Alok Kejriwal is a serial entrepreneur who founded Contests2win (c2w) in 1998. c2w was the world’s first customized brands promotions website and has retained its leadership position since then.Alok and c2w have gone on to create 3 new businesses – Mobile2win in China and India, Media2win and Games2win and have raised venture capital from top tier VC firms and financial institutions.

I am no fan of VC funded businesses in general.However I still find it useful to read about Alok’s business experiences.Do read the 9 stories below.I’m sure you too will find them useful.I have highlighted what I find interesting in red. Read more of this post

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Alok Kejriwal On Marwari Business Traits


The Marwaris are so successful at business,so it makes sense to learn from them.In the article below Alok Kejriwal of contests2win.com writes about what he learnt from his family business.

The Seven Subjects I learnt at Marwari Business School (MBS)

On the last day of my ICSE exam (10th standard finals), my Nani (Grand mother) offered me a free seat into the Marwari Business School. I was 16 and I had the opportunity to go and sit in my Nana’s (Grand father) office.

I took up the offer.

These are the seven subjects I learnt:

M = Monetization Mentality

wealthymatters.com

Monetization above everything else!

For Marwari’s, money pretty much means everything. It’s the ‘currency’ of success – pun intended. People are sized and measured not by their waist sizes but by the width of their balance sheet. A Marwari’s religion is making money and they meditate on it.

What Monetization and its terms means is also unique for Marwari’s.

For instance, I learnt that Revenue was not what you ‘bill’ or ‘pass-thru’ or ‘recognize’. Revenue was always what you ‘net-net’ earned that came in your coffers.

Revenue is bottom line for a Marwari – not top line. Read more of this post

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