Habits Of Affluent Indians

Want an insight into the habits and lifestyle of affluent Indians? The  Nielsen Upper Middle and Rich (UMAR) survey is a good place to begin.

The survey looked at various parameters such as employment of domestic help (maid/driver, holiday trips abroad, dining out habits, Laptop/Desktop ownership, Air-Conditioner, Car, Television, Microwave, Washing Machine, and number of family members with internet connection at home and the type of connection used. Read more of this post