Results Of The Use Of Predictive Analytics In Life And Health Insurance

Predictive analytics involves the analysis of large data sets ie big data ,to make inferences by identifying meaningful relationships between different variables and using these relationships to forecast what might happen in the future with an acceptable level of reliability.Predictive Analytics includes what-if scenarios and risk assessments.

Now, insurance is an industry where intelligent use of data can provide huge competitive advantages.So over the last dozen years, insurance companies world-wide have tried to be early adopters in using the emerging science of predictive analytics in life and health insurance to get ahead of their competitors.They have attempted to use predictive analytics to segment and underwrite their risks in a more accurate, reliable and cost-effective way. Read more of this post